Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии
218
Там же.
219
DeAngelis Tori. The Two Faces of Oxytocin. 2008. February. URL: http://www.apa.org/monitor/feb08/oxytocin.aspx (25.05.2012).
220
Reuters. Breast-feeding triggers pulses of feel-good hormone. 2008. July 17. URL: http://www.reuters.com/article/idUSN1746293720080718 (25.05.2012).
221
Penenberg Adam. Social Networking Affects Brains Like Falling in Love. 2010. July 1. URL: http://www.fastcompany.com/magazine/147/doctor-love.html (25.05.2012).
222
Cosmides Leda, Tooby John. Stone Age Minds. 2010. August 5. URL: http://www.youtube.com/watch?v=nNW_B8EwgH4 (25.05.2012).
223
Там же.
224
Penenberg. Social Networking Affects Brains Like Falling in Love.
225
Scientists study Trust in a Bottle // Associated Press, 2005. June 1. URL: http://www.msnbc.msn.com/id/8059069/ns/health-mental_health (25.05.2012).
226
Brizendin Louann. Female Brain. New York: Three Rivers Press, 2007. Р. 94.
227
Oatts Joanne. Hormone Increases Advertising Influence. 2010. November 15. URL: http://www.marketingweek.co.uk/disciplines/advertising/hormone-increases-advertising-influence/3020523.article (25.05.2012).
228
Zerbe Leah. Boost Your Love Hormone Levels Naturally. http://www.rodale.com/oxytocin (25.05.2012).
229
Zak Paul. Trust, Morality – and Oxytocin. TEDGlobal. Edinburgh, Scotland. 2011. July.
230
Macaray David. The Secret of Southwest Airlines. 2010. April 1. URL: http://www.counterpunch.org/2010/04/01/the-secret-of-southwest-airlines/ (25.05.2012).
231
Smiles and free peanuts // The Economist, 2011. June 2. URL: http://www.economist.com/node/18774997 (25.05.2012).
232
Macaray. The Secret of Southwest Airlines.
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Kelly Gary. Let the Summer Travel Season Begin. URL: ttp://www.southwest.com/assets/pdfs/about-southwest/garys-greeting.pdf (25.05.2012).
234
Focus Editors. Top 10 Big Brother Companies: Ranking the Worst Consumer Privacy Infringers. URL: http://www.focus.com/fyi/top-10-big-brother-companies-privacy-infringement/ (25.05.2012).
235
Rosenberg Dave. Study: Amazon.com is Most Trusted Brand in U.S. 2010. February 22. URL: http://news.cnet.com/8301–13846_3–10457727–62.html (25.05.2012).
236
James Andrea. Amazon’s Jeff Bezos on Kindle, Advertising, and Being Green. URL: http://blog.seattlepi.com/amazon/2009/05/28/amazons-jeff-bezos-on-kindle-advertising-and-being-green/ (23.05.2012).
237
Anderson Chris. The Zen of Jeff Bezos, 2005. January. URL: http://www.wired.com/wired/archive/13.01/bezos.html (23.05.2012).
238
Kappas John G., Founder Ph.D. Hypnosis Motivation Institute, a non-profit nationally accredited college and clinic of hypnotherapy, Tarzana, California.
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Margalit Fox. Robert Zajonc, Who Looked at Mind’s Ties to Actions, Is Dead at 85. 2008. December 6. URL: http://www.nytimes.com/2008/12/07/education/07zajonc.html?_r=1&pagewanted=print (25.05.2012).
240
Vendantam Shankar. Hidden Brain. New York: Spiegel & Grau, 2010. Р. 28.
241
Goldstein Noah J. Martin Steve J., Cialdini Robert B. Yes! New York: Free Press, 2008. Р. 114–115.
242
Brendl Miguel. Name-letter Branding. November. 2009. URL: http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/name-letter_branding (25.05.2012).
243
Brooks David. The Social Animal. New York: Random House, 2011. Р. 08.
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Goleman. Social Intelligence. Р. 70–71.
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Brooks David. The Social Animal. Р. xv.
246
Schuman Ken. Michaelangelo’s Hidden Message. URL: http://michelangelomethod.com/articles/michelangelo_hidden_message.html (23.05.2012).
247
Там же.
248
Chiang Oliver. Call of Duty: Black Ops Claims «Biggest Entertainment Launch in History», 2010. November 11. URL: http://www.forbes.com/sites/oliverchiang/2010/11/11/call-of-duty-black-ops-claims-biggest-entertainment-launch-in-history/ (08.07.2012).
249
Хэштег – слово или короткая фраза, которой предшествует символ, дающий возможность последующей группировки. – Прим. ред.
250
Best Media Info Bureau-Delhi. Nike launches «Find your greatness» campaign. 2012. July 30. URL: http://www.bestmediainfo.com/2012/07/nike-launches-find-your-greatness-campaign/ (01.08.2012).abzacRussell Mallory. Nike Ambushes Adidas on World Stage… Again. AdAgeDIGITAL. 2012. July 31. http://adage.com/article/the-viral-video-chart/nike-ambushes-adidas-world-stage/236400/ (18.08.2012).
251
Goleman. Social Intelligence. Р. 357–358.
252
Grand EFFIE Goes to Dove’s «Real Beauty // Marketing Vox, 2006. June 8. URL: http://www.marketingvox.com/grand_effie_goes_to_doves_real_beauty-021934/ (25.05.2012).
253
Layfield Tom. The Top 10 Best Social Media Marketing Campaigns of All Time. URL: http://www.acquisitionengine.com/top-10-best-social-media-marketing-campaigns-all-time/ (23.05.2012).
254
Bryan Adam. The Media Business: Advertising – Addenda; Awards Presented At 2 Ceremonies, 1993. March 17. URL: http://www.nytimes.com/1993/03/17/business/the-media-business-advertising-addenda-awards-presented-at-2-ceremonies.html (25.05.2012).
255
Vergano Dan. Mind Meld: Brain cells synchronize during good conversations. 2010. July 27. URL: http://content.usatoday.com/communities/sciencefair/post/2010/07/mind-meld-neurons-conversation-brain/1 (25.05.2012).
256
Whitfield John. Copycat Waitresses Get Bigger Tips, 2003. July 4. www.bioedonline.org/news/news.cfm?lfrom=329574480&art=401 (25.05.2012).
257
Van Baaren Rick B. The Parrot Effect. Cornell Hospitality Quarterly, 2005. February. URL: http://cqx.sagepub.com/content/46/1/79.abstract (25.05.2012).
258
Stanchak Jesse. What Does the Decline of Peer Trust Mean for Social Marketing? 2010. February 8. URL: http://smart blogs.com/socialmedia/2010/02/08/what-does-the-decline-of-peer-trust-mean-for-social-marketing/ (25.05.2012).
259
Bush Michael. In Age of Friending, Consumers Trust Their Friends Less, 2010. February 8. URL: http://adage.com/article/news/social-media-consumers-trust-friends/141972/ (25.05.2012).
260
Ferenstein Greg. The Science of Building Trust with Social Media. 2010. February 24. URL: http://mashable.com/2010/02/24/social-media-trust/ (25.05.2012).
261
Фолловер (читатель, последователь, подписчик) – на твиттер-сленге этим словом называют пользователя, который подписался на обновления аккаунта в «Твиттере». – Прим. ред.
262
Cashmore. Pete. Southwest Tweets, Blogs Apology to Kevin Smith. 2010. February 14. URL: http://mashable.com/2010/02/14/southwest-kevin-smith/ (25.05.2012).
263
Ferenstein. The Science of Building Trust with Social Media.
264
Hara Estroff Marano. The Benefits of Laughter, 2003. April 29. URL: http://www.psychologytoday.com/articles/200304/the-benefits-laughter (25.05.2012).
265
Груминг – это активное поведение животных, направленное на очистку поверхности тела. – Прим. ред.
266
Gorman James. Scientists Hint at Why Laughter Feels So Good, 2011. September 13. URL: http://www.nytimes.com/2011/09/14/science/14laughter.html (25.05.2012).
