Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии
Nudd Tim. The 10 Best Commercials of 2011. 2011. November 28. URL: http://www.adweek.com/news/advertising-branding/10-best-commercials-2011–136663?page=10 (24.05.2012).
167
Research Sands. VW Darth Vader Achieves Highest Score To Date On Sands Research Annual Super Bowl Ad Neuro Ranking, 2011. February 16. URL: http://sandsresearch.com/PressRelease_SRI_SB2011.aspx (24.05.2012).
168
Там же.
169
Webinar hosted by Sean Scott Ameritest and Dr. Steven Sands Sands Research. Finding the Sweet Spot Between Neuroscience and Quantitative Research, 2011. June 23.
170
Garfield Bob. Ad Age Advertising Century: The Top 100 Campaigns, 1999. March 29. URL: http://adage.com/century/campaigns.html (24.05.2012).
171
Politzer Thomas. Vision Is Our Dominant Sense, 2008. November. URL: http://www.brainline.org/content/2008/11/vision-our-dominant-sense.html (24.05.2012).
172
Nufflied Department of Clinical Neurosciences. Vision Group Research. URL: http://www.fmrib.ox.ac.uk/vision/vision-group-research-2 (23.05.2012).
173
Lehrer Jonah. How We Decide, 2009. January 22. URL: http://scienceblogs.com/cortex/2009/01/22/how-we-decide/ (24.05.2012).
174
Eagleman David. Incognito. New York: Pantheon, 2011. Р. 44.
175
Там же. Р. 48.
176
Там же. Р. 47.
177
Medina John. Brain Rules:12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
178
Baars Bernard J., Gage Nicole M. Cognition, Brain, and Consciousness: Introduction to Cognitive Neuroscience. Waltham, MA: Academic Press, 2007. Р. 173.
179
Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 94–97.
180
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009.
181
Ad Age Advertising Century: Top 10 Icons // Advertising Age. 1999. March 29. URL: http://adage.com/century/ad_icons.html (24.05.2012).
182
Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: http://www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).
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Wellcome Trust. Neuroscientists Discover A Sense Of Adventure, 2008. June 25. URL: http://www.sciencedaily.com/releases/2008/06/080625122945.htm (24.05.2012).
184
Novelty Aids Learning. University College London. 2006. August 4. URL: http://www.sciencedaily.com/releases/2006/08/060804084518.htm (24.05.2012).
185
Там же.
186
Там же.
187
Lehrer. How We Decide. Р. 35.
188
Small Simon. Who Is In Control of Your Brand? 2010. August 12. URL: http://from.simontsmall.com/index.php/2010/08/12/old-spice-campaign-case-study/ (24.05.2012).
189
Vega Jose. M.D., Ph.D. Thalamus. 2008. November 7. URL: http://stroke.about.com/od/glossary/g/Thalamus.htm (24.05.2012).
190
Email from Brian Thomas. General Manager, Volkswagen. Herndon, Virginia, 2012. May 24.
191
Lehrer. How We Decide. Р. 36–39, 54.
192
The Fun Theory Case Study // Volkswagen, 2011. April 7. URL: http://www.youtube.com/watch?v=Ihai50diA7o (24.05.2012).
193
Editor. «Have You Lost Your Mind» If Not, Would You Like To? 2012. April 11. URL: http://westranchbeacon.com/2012/04/the-john-boston-report-have-you-lost-your-mind-if-not-would-you-like-to/ (24.05.2012).
194
Ethernet – это наиболее распространенная технология организации локальных сетей. – Прим. ред.
195
Ganz Caryn. Meet the Mystery Meat Dress: Lady Gaga Explains Rare VMAs Outfit. 2010. September 12. URL: http://new.music.yahoo.com/blogs/stopthepresses/279379/meet-the-mystery-meat-dress-lady-gaga-explains-rare-vmas-outfit/ (25.05.2012).
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Pomerantz Dorothy. Lady Gaga Tops Celebrity 100 List. 2011. May 18. URL: http://www.forbes.com/2011/05/16/lady-gaga-tops-celebrity-100–11.html (25.05.2012).
197
Pink Daniel. Drive. New York: Penguin, 2011. Р. 106.
198
O’Reilly Terry. The Age of Persuasion, 2011. June 11. URL: http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/06/11/season-five-terrys-book-club-1/ (25.05.2012).
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Our Story // Cici’s Pizza, 2012. January 8. URL: http://www.cicispizza.com/about-us/our-story (25.05.2012).
200
Webinar, Scott and Sands. Finding the Sweet Spot Between Neuroscience and Quantitative Research.
201
. Global 500 2008 // CNN Money. URL: http://money.cnn.com/magazines/fortune/global500/2008/index.html (23.05.2012).
202
Murse Tom. When Did the Great Recession End? 2010. October 24. URL: http://usgovinfo.about.com/od/moneymatters/a/When-Did-The-Great-Recession-End.htm (25.05.2012).
203
Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
204
Stein Jonathan. Throw the Bums Out (of Detroit). 2008. November 19. URL: http://motherjones.com/mojo/2008/11/throw-bums-out-detroit (25.05.2012).
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Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
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Frick Ali. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo», 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).
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Ross Brian and Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
208
Frick Ali.. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo». 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).
209
White Mark D. Jerry Evensky on Adam Smith, trust, and the Great Recession. 2011. June 1. URL: http://www.economicsandethics.org/2011/06/jerry-evensky-on-adam-smith-trust-and-the-great-recession.html (25.05.2012).
210
Covey Stephen. The 7 Habits of Highly Effective People. New York: Free Press, 1990. Р. 273.
211
Feigerman Seth. Why You Shouldn’t Shop While Relaxed, 2011. August 26. URL: http://www.mainstreet.com/article/smart-spending/why-you-shouldn-t-shop-while-relaxed (25.05.2012).
212
Dolley Roger. The Relaxation Effect. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (08.08.2011).
213
Advertising Research Foundation. Reinvention: Chapter 1. URL: http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/cs2010/General%20Motors_CaseStudy.pdf (25.05.2012).
214
Dawkins Richard. Why the Universe Seems So Strange. TEDGlobal 2005, June. URL: http://www.ted.com/talks/lang/eng/richard_dawkins_on_our_queer_universe.html (25.05.2012).
215
Wright Robert. The Moral Animal. New York: Vintage Books, 1995. Р. 278.
216
Там же. Р. 208.
217
Fuggetta Rob. Customer Trust in the Social Media Age. TedxConstitutionDrive. Menlo Park. CA. 2010. December 22. URL: http://www.youtube.com/watch?v=5VuwMRMv-uc (25.05.2012).
