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Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

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62

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90

Там же.

91

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93

Там же.

94

Lindstrom. Buyology. New York: Crown Business, 2008.

95

Eisenstadt Leah. Empathy on the Brain. URL: http://www.bu.edu/sjmag/scimag2005/features/mirrorneurons.htm (22.05.2012).

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Best-Ever Social Media Campaigns // Forbes. 2010. August 17. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.html (24.05.2012).

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Paranormal Activity an Abnormal Success // The Associated Press. 2009. October 14. URL: http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml (24.05.2012).

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Tao Nelson. PunchDub Quantitative Study Results. Deutsch Data Strategy. // Reported, 2010. May 20. Surveys conducted 5/17–5/20, 2010.

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Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness Of 2010 Super Bowl Commercials // Sands Research. 2010. February 24. URL: http://www.sandsresearch.com/PressRelease_SB2010.aspx [0] (24.05.2012).

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60 Minutes. Mark Zuckerberg and Facebook, Part I // CBS News, 2010. December 5.

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На русском языке книга выпущена издательством «Питер» в 2001 году. – Прим. ред.

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Oatley Keith. Emotions: A Brief History. New Jersey: Wiley-Blackwell, 2004. Р. 53.

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Crystalinks. Reptilian Brain. URL: http://www.crystalinks.com/reptilianbrain.html (22.05.2012).

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Cralle Physical Therapy. Excerpt from Smart Moves. 2012. January 14. URL: http://www.raycralle.com/index.php?option=com_content&view=article&id=201: excerpt-from-smart-moves&catid=88: articles&Itemid=27 (24.05.2012).

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Allen Daniel. Big Think Interview with Joseph LeDoux, 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012).

116

Layton Julia. How Fear Works. URL: http://health.howstuffworks.com/mental-health/human-nature/other-emotions/fear1.htm (22.05.2012).

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