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Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

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9

Gafford Richard. The Operational Potential of Subliminal Perception. September 18. URL: www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no2/html/v02i2a07p_0001.htm (24.05.2012).

10

Danzig Fred. Subliminal Advertising – Today It’s Just Historic Flashback for Researcher Vicary // Advertising Age.1962. September, 17. Р. 72–73.

11

O’Barr William M. Subliminal Advertising.

12

Keim Brandon. Brain Scanners Can See Your Decisions Before You Make Them. 2008. April, 13. URL: www.wired.com/science/discoveries/news/2008/04/mind_decision. (24.05.2012).

13

Byrne John A. The 12 greatest entrepreneurs of our time. URL: money.cnn.com/galleries/2012/news/companies/1203/gallery.greatest-entrepreneurs.fortune/2.html. (02.06.2012).abzacJobs Steve. On iPad’s success, Walter Isaacson. New York: Simon and Schuster, 2011. Р. 478.

14

Posit Science. Types of Memory. URL: www.positscience.com/about-the-brain/brain-facts/types-of-memory (22.05.2012).

15

Coca-Cola Company. Teaching the World to Sing. URL: www.thecoca-colacompany.com/heritage/ourheritage.html (22.05.2012).

16

Bhasin Kim. 15 Facts about Coca-Cola That Will Blow Your Mind, 2011. June 9. URL: www.businessinsider.com/facts-about-coca-cola-2011–6?op=1#ixzz1qLF60Zqf (24.05.2012).

17

Figures according to Steve Neder, Volkswagen // Agency Sales and Business Review, 2011 Presentation. Herndon, Virginia. 2012. Jan 23.

18

Brooks David. The Social Animal. 2011. March 14. URL: blog.ted.com/2011/03/14/the-social-animal-david-brooks-on-ted-com/ (24.05.2012).

19

Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.

20

Gur Ruben, Sackeim Harold, Starek Joanna. Lying to Ourselves. URL: www.radiolab.org/2008/mar/10/lying-to-ourselves/ (24.05.2012).

21

Eagleman David. Incognito. New York: Pantheon, 2011. Р. 8.

22

Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. Р. 4.

23

Gravelle Marc. lecture entitled Hypno Diagnostics, Hypnosis Motivation Institute, Tarzana, CA. 2006. September 14.

24

Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.

25

Bloomfield Jane & Nyalisy Greg, Hall & Partners. The Future of Research for Advertising. Admap. 2008. October. Р. 24.

26

Ariely Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 67.

27

Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www.bioedonline.org/from-the-labs/article.cfm?lfrom=329574480&art=283 (24.05.2012).

28

Там же.

29

Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 41.

30

Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).

31

Ariely. Predictably Irrational.Р. 167.

32

Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www. bioedonline.org/from-the-labs/article.cfm?lfrom=329574480&art=283 (24.05.2012).

33

Food Safety News Desk. FDA Urged to Ban Cola Caramel Coloring. 2011. February 17. URL: www.foodsafetynews.com/2011/02/cspi-urges-fda-to-ban-popular-ingredient-caramel-coloring/ (24.05.2012).

34

Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. Р. 210.

35

Stone Age Minds: A conversation with evolutionary psychologists Leda Cosmides and John Tooby with Paul Feine. 2010. Aug. 5. URL: reason.com/reasontv/2010/08/05/leda-and-john-short (18.08.2012).

36

Eagleman David. Incognito. New York: Pantheon, 2011. Р. 6.

37

Miller G. A. The magical number seven, plus or minus two: Some limits on our capacity for processing information // Psychological Review 63, 1956. Р. 81–97.

38

Reading Your Mind. 60 Minutes // CBS News, 2009. January 4.

39

Burkitt Laura. Neuromarketing: Companies Use Neuroscience for Consumer Insights. 2009. October 29. URL: www.forbes.com/forbes/2009/1116/marketing-hyundai-neurofocus-brain-waves-battle-for-the-brain.html (24.05.2012).abzacHaley, Russell I. and Baldinger, Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135.

40

Wikipedia. URL: www. en.wikipedia.org/wiki/Pets.com (22.05.2012).

41

Stogel Chuck. It’s Insane! Crazy Eddie Returns. 2009. April 14. URL: www.adweek.com/news/advertising-branding/its-insane-crazy-eddie-returns-105601 (24.05.2012).

42

Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009.

43

Bas van Rijn. Lust for sex depends on size of brain. 2004. February 13. URL: www.stunning-stuff.com/read-weird-news-stories/28.html?ci=5 (24.05.2012).

44

Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010.

45

Saad Gad. The Consuming Instinct. New York: Prometheus Books, 2011. Р. 26.

46

The Quotations Page. URL: www.quotationspage.com/quote/5154.html (18.08.2012).

47

Good Reads. C. G. Jung. goodreads.com. URL: www.goodreads.com/quotes/show/44379 (25.05.2012).

48

Edward A., Wilson О. On Human Nature. Cambridge, MA: Harvard University Press. 1978. Р. 167.

49

Hill A., Ward S., Deino A., Curtis G., Drake R. Earliest Homo. Nature 1992. Р. 719–722.abzacCosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12.

50

Эпоха плейстоце2на – эпоха четвертичного периода, начавшаяся 2,588 млн лет назад и закончившаяся 11,7 тыс. лет назад. – Прим. ред.

51

Stevenson John. The Evolution of the Human. URL: www.onelife.com/evolve/manev.html (22.05.2012).

52

Cosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12.

53

Там же. Р. 12.

54

Там же. Р. 12.

55

Серенгети – экосистема в Восточной Африке. – Прим. ред.

56

Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company. 2012. April 4. URL: www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (24.05.2012).

57

MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010.

58

Pinker Steven. The Blank Slate. New York: Penguin Books, 2002. Р. 40–41.

59

На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред.

60

AOL Autos Staff. The Best Selling Cars in America: 2010. November. // URL: autos.aol.com/gallery/best-selling-cars/ (24.05.2012).

61

U. S. Food and Drug Administration. Facts about Generic Drugs. URL: www.fda.gov/Drugs/ResourcesForYou/Consumers/BuyingUsingMedicineSafely/UnderstandingGenericDrugs/ucm167991.htm (24.05.2012).

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