Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии
413
Там же.
414
Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.
415
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418
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Dougherty Tom. How to Avoid Being the Shack. URL: http://www.stealingshare.com/pages/How%20to%20Avoid%20Being%20The%20Shack.htm (24.05.2012).
420
Edwards Jim. Pizza Hut Plan to Change Name to «The Hut» Meets With Ridicule. 2009. June 20. URL: http://www.cbsnews.com/8301–505123_162–42741949/pizza-hut-plan-to-change-name-to-the-hut-meets-with-ridicule/ (25.05.2012).
421
Smith Elizabeth A., Ph.D., Malone Ruth E., Ph.D. Altria Means Tobacco: Philip Morris’s Identity Crisis, 2003. April. URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447789/ (25.05.2012).
422
NBA. Michael Jordan. URL: http://www.nba.com/history/players/jordan_bio.html (23.05.2012).
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Editor. The Media Business; Pepsi Drops Michael Jackson. 1993. November 15. URL: http://www.nytimes.com/1993/11/15/business/the-media-business-pepsi-drops-michael-jackson.html (25.05.2012).
424
1. Glebas Francis. Directing the Story. Waltham. MA: Focal Press, 2008. Р. 123.
425
Wilson Timothy D. Strangers to Ourselves. Cambridge: Belknap Press, 2002. Р. 212.
426
Morrison Maureen. Starbucks Forges «Moments Of Connection» By Offering Experience. 2011. November 7. URL: http://adage.com/Article/Special-Report-Marketer-Alist/Marketer-A-List-Starbucks/230837/ (25.05.2012).
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429
Wilson. Strangers to Ourselves. Р. 212.
430
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Taylor Jacques Henri. Why Your Brain Is Made for Movement. 2011. August 1. URL: http://www.huffingtonpost.com/Jacques-Henri-Taylor/Mindful-Movement_B_892955.Html (27.05.2012).
433
Там же.
434
Dubuc Bruno. The Brain From Top To Bottom. URL: http://thebrain.mcgill.ca/flash/D/D_07/D_07_Cr/D_07_Cr_Tra/D_07_Cr_Tra.Html (24.05.2012).
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436
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437
Там же.
438
Bilderback Leslie. An Explanation of Taste. 2009. February 6. URL: http://leslie-bilderback.suite101.com/An-Explanation-Of-Taste-A94569 (25.05.2012).
439
Gschwandtner Gerhard. Everything I Know About Sales Success. New York: McGraw-Hill, 2006. Р. 124.
440
Там же. Р. 133.
441
Dolan Kerry A. The Soda with Buzz. 2005. March 28. URL: http://www.forbes.com/global/2005/0328/028_print.html (25.05.2012).
442
Там же.
443
Gschwandtner. Everything I Know About Sales Success.
444
Manz Charles C. Emotional Discipline. San Francisco: Berrett-Koehler Publishers, 2003.
445
Gschwandtner. Everything I Know About Sales Success. Р. 124.
446
Там же. Р. 135.
447
Dolan.The Soda with Buzz.
448
Mcdonald Duff. Red Bull’s Millionaire Maniac. 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
449
Dolan. The Soda with Buzz.
450
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451
Mcdonald Duff. Red Bull’s Millionaire Maniac, 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
452
Rodgers Annie Layne. It’s a (Red) Bull Market After All. URL: http://www.fastcompany.com/Articles/2001/10/redbull.html (30.09.2001).
453
Saad Gad. The Consuming Instinct. Amherst, NY: Prometheus Books, 2011.
454
Dutton D. G., Aron A. Р. Some Evidence For Heightened Sexual Attraction Under Conditions Of High Anxiety // Journal Of Personality And Social Psychology. № 30. Р. 510–517.
455
Ariely A. Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 78–88.
456
Blakeslee Sandra. Cells That Read Minds. URL: http://www.nytimes.com/2006/01/10/Science/10mirr.html?_R=1&pagewanted=all (10.01.2006).
457
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
458
Там же.
459
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
460
Там же.
461
Saad. The Consuming Instinct.
462
Gigerenzer Gerd. Gut Feelings. New York: Viking Adult, 2007. Р. 79.
463
Kahneman Daniel. Thinking, Fast And Slow. New York: Farrar. Straus and Giroux, 2011. Р. 409.
