Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии
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276
Там же.
277
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284
Там же.
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Пиньята – мексиканская по происхождению полая игрушка довольно крупных размеров, изготовленная из папье-маше или легкой оберточной бумаги с орнаментом и украшениями. – Прим. ред.
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