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Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

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313

Phillips Donald T. Run to Win. New York: St. Martin’s Griffin, 2002.

314

Family of Vince Lombardi. Famous Quotes by Vince Lombardi. URL: http://www.vincelombardi.com/about.html (23.05.2012).

315

Gilani Nadia. Christianity Is Still the Largest Religion in the World but Followers Have Moved Away from Europe. 2011. December 22. URL: http://www.dailymail.co.uk/news/article-2077272/Christianity-largest-religion-world-despite-shift-away-Europe.html (25.05.2012).

316

Weigel George. World Religions by the Numbers. URL: http://www.catholiceducation.org/articles/facts/fm0010.html (23.05.2012).

317

Waldo Ralph. Is the Catholic Church the Richest Organization in the World? 2009. September 16. URL: http://www.dailypaul.com/107294/is-the-catholic-church-the-richest-organization-in-the-world (25.05.2012).

318

Pinker Steven. The Evolutionary Psychology of Religion, 2004. October 29. URL: http://pinker.wjh.harvard.edu/articles/media/2004_10_29_religion.htm (25.05.2012).

319

Macrae Fiona. Brains «Are Hardwired to Believe in God and Imaginary Friends», 2009. February 5. URL: http://www.dailymail.co.uk/sciencetech/article-1136482/Brains-hardwired-believe-God-imaginary-friends.html (25.05.2012).

320

Gajilan A. Chris. Are Humans Hard-Wired for Faith? 2007. April 4. URL: http://articles.cnn.com/2007–04–04/health/neurotheology_1_scans-frontal-lobe-sensory-information?_s=PM: HEALTH (25.05.2012).

321

Begley Sharon. Unwired for God. 2009. August 12. URL: http://www.thedailybeast.com/newsweek/2009/08/12/un-wired-for-god.html (25.05.2012).

322

Индоктринация – передача фундаментальных положений системы верований. – Прим. ред.

323

Macrae Fiona. Brains «Are Hardwired To Believe in God and Imaginary Friends».

324

Canon 284 – Clerical Dress // National Conference of Catholic Bishops. URL: http://www.usccb.org/beliefs-and-teachings/what-we-believe/canon-law/complementary-norms/canon-284-clerical-dress.cfm (23.05.2012).

325

Реверберация – это процесс постепенного уменьшения интенсивности звука при его многократных отражениях. – Прим. ред.

326

Daye Derrick. Great Moments in Branding: Roy Disney’s Speech, 2008. January 30. URL: http://www.brandingstrategyinsider.com/2008/01/great-moments-3.html (25.05.2012).

327

Costco’s Secrets Revealed // ABC News, 2010. March 29. http://abcnews.go.com/GMA/YourMoney/video/costcos-success-secrets-revealed-10228994 (25.05.2012).

328

Damasio Antonio. How Our Brains Feel Emotion, 2010. October 19. URL: http://bigthink.com/ideas/23022 (25.05.2012).

329

Shachar Ron, Erdem Tulin, Cutright Keisha M., Fitzsimons Gavan J. Brands: The Opiate of the Nonreligious Masses? // Marketing Science,2010. September 24. Р. 1–19.

330

Damasio Antonio. How Our Brains Feel Emotion, 2010. October 19. URL: http://bigthink.com/ideas/23022 (25.05.2012).

331

Zonco Lauriane. On the Cutting Edge. URL: http://www.swissstyle.com/victorinox-cutting-edge (23.05.2012).

332

Dooley Roger. Connect Emotionally to Boost Sales, 2011. September 1. URL: http://www.neurosciencemarketing.com/blog/articles/connect-emotionally.htm (25.05.2012).

333

Galanoy Terry. Don’t Inhale that New Car Smell, 2008. July 31. URL: http://edition.cnn.com/2008/LIVING/wayoflife/07/31/aa.new.car.smell/ (25.05.2012).

334

Carlin George. You Are All Diseased. HBO, New York, 1999. February 6.

335

Vries Peter De. The Mackerel Plaza. New York: Oxford University Press, 1958.

336

Macrae Fiona. Brains «Are Hardwired To Believe In God And Imaginary Friends».

337

Praet Douglas Van. Interview with Robert Kurzban // Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California, 2011. January 19.

338

Scientists Prove Einstein’s Theory of Relativity Wrong? IBN Live. November 20. URL: http://ibnlive.in.com/videos/204110/scientists-prove-einsteins-theory-of-relativity-wrong.html.

339

Walter Isaacson. Steve Jobs. New York: Simon & Schuster, 2011. Р. 117–119 [0].

340

На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред.

341

Pink Daniel. Drive. Р. 137.

342

Dilts Robert. Neurological Levels. URL: http://www.integratedsociopsychology.net/neurological_levels.html (23.05.2012).

343

Iftekhar Irfan. Best Advertising Slogans, 2011. October 20. URL: http://www.newzglobe.com/article/20111020/best-advertising-slogans (25.05.2012).

344

Там же.

345

Think Exist. Albert Einstein. URL: http:// thinkexist.com/quotation/no_problem_can_be_solved_from_the_same_level_of/222376.html (25.05.2012).

346

Dilts Robert. Neurological Levels.

347

На русском языке книга выпущена издательством «АСТ» в 2012 году. – Прим. ред.

348

Figures according to Steve Neder // Volkswagen. Agency Sales and Business Review 2011 Presentation, Herndon, Virginia, 2012. Jan 23.

349

Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company, 2012. April 4. URL: http://www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (25.05.2012).

350

Jobs Steve. Commencement address at Stanford University, 2005. June 12.

351

Brown Jeff, Fenske Mark. The Winner’s Brain. Cambridge: De Capo Press, 2010.

352

-Dooley Roger. Smiles Really DO Boost Sales. 2007. October 26. URL: http://www.neurosciencemarketing.com/blog/articles/smiles-boost-sales.htm (25.05.2012).

353

. Damasio Antonio. The Feeling of What Happens. New York: Mariner Books, 2000. Р. 40.

354

Lehrer Jonah. The New State of Mind. Seed Magazine, 2008. Aug. 8. URL: http://seedmagazine.com/content/article/a_new_state_of_mind/ (25.05.2012).

355

Там же.

356

Damasio Antonio. Descartes’ Error. New York: G. P. Putnam’s Sons, 1994. Р. 34–51.

357

Hanson Robin. Bias and Power. 2008. March 7. URL: http://www.overcomingbias.com/tag/standard-biases/page/6 (25.05.2012).

358

Mistry Bhavna. Case Study: Andrex Says Thank You. 2003. October 1. URL: http://www.brandrepublic.com/news/191551/ (25.05.2012).

359

Everding Gerry. Brain Region Learns To Anticipate Risk, Provides Early Warnings, Suggests New Study In Science, 2005. March 2. URL: http://news.wustl.edu/news/Pages/4804.aspx (25.05.2012).

360

Goleman Daniel. The Power of Mindsight. Greater Good, 2008. March 3. URL: http://greatergood.berkeley.edu/article/item/the_power_of_mind sight (25.05.2012).

361

Helm Burt. Which Ads Don’t Get Skipped? 2007. September 3. URL: http://www.businessweek.com/magazine/content/07_36/b4048026.htm (25.05.2012).

362

Seabrook John. How To Make It: James Dyson Built A Better Vacuum. Can He Pull Off A Second Industrial Revolution? // New Yorker, 2010. URL: http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_seabrook#ixzz1vZH6DteI (25.05.2012).

363

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