KnigaRead.com/
KnigaRead.com » Книги о бизнесе » Маркетинг, PR, реклама » Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

На нашем сайте KnigaRead.com Вы можете абсолютно бесплатно читать книгу онлайн Йенс Нордфальт, "Ритейл-маркетинг: Практики и исследования" бесплатно, без регистрации.
Перейти на страницу:

Argo, Jennifer J., and Kelley J. Main (2008), «Stigma by Association in Coupon Redemption: Looking Cheap because of Others», Journal of Consumer Research, 35, December, 559–572.

Arnold, Mark, J. and Kristy E. Reynolds (2009), «Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus «Journal of retailing, 85, 3, 308–320.

Arnold, Steven, Tae Oum and Douglas Tigert (1983), «Determinant attributes in retail patronage: Seasonal, temporal, regional and international comparisons», Journal of Marketing Research, 20, May, 149–157.

d’Astous, Alain (2000), «Irritating aspects of the shopping environment», Journal of Business Research, 49, 149–156.

Babin, Barry J. and Jill S. Attaway (2000), «Atmospheric affect as a tool for creating value gaining share of customer», Journal of Business Research, 49, 91–99.

Babin, Barry J., David M. Hardesty and Tracy A. Suter (2003), «Color and shopping intentions: The intervening effect of price fairness and perceived affect», journal of Business Research, 56, 541–551.

Baddeley, Alan D. (1993), Your memory: A user’s guide, London: Multimedia Books Ltd.

Bailey, Nicole and Charles Areni (2006), «When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?», Journal of Retailing, 82, 3, 189–202.

Baker, Julie, Michael Levy and Dhruv Grewal (1992), «An experimental approach to making retail store environmental decisions», Journal of Retailing, 68, A, 445–460.

Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn B. Voss (2002), «The influence of multiple store environment cues on perceived merchandise value and patronage intensions», Journal of Marketing, 66, 2, 120–141.

Bandyopadhyay, Subir (2009), «A dynamic model of cross-category competition, theory, test and applications», Journal of retailing, 85, 4, 468–479.

Bargh, John A. (1989), «Conditional automaticity: Varieties of automatic influence in social perception and cognition», Unintended thought, Uleman, J. S., and J. A. Bargh (ed.), New York: The Guilford Press, 3 – 51.

Bargh, John A., P. M. Gollwitzer, A. Lee-Chai, K. Barndollar and R.Trotschel (2001), «The automated will: Noncon-scious activation and pursuit of behavioral goals Journal of Personality and Social Psychology, 81, December, 1014–1027.

Baron, R. M. and D. A. Kenny (1986), «The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations», Journal of Personality and Social Psychology, SI, 6, 1173–1182.

Barone, Michael J., and Tirthankar Roy (2010), «Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response», Journal of Marketing, 74, March, 121–132.

Barth, K. (1993), Betriebswirtschaftslehre des Handels.

Wiesbaden: Gabler. Basuroy, Suman, Murali K. Mantrala, and Rockney G. Walters (2001), «The impact of category management on retailer prices and performance: Theory and evidence», Journal of Marketing, 65, October 16–32.

Bawa, Kapil, Jane T. Landwehr, and Aradhna Krishna (1989), «Consumer response to retailers’ marketing environments: An analysis of coffee purchase data», Journal of Retailing, 65, 4, 471–495.

Bayley, Geoff and Clive Nancarrow (1998), «Impulse purchasing: A qualitative explanation of the phenomenon», International Journal of Qualitative Market Research, 1, 2, 99 – 114.

Bellizzi, Joseph A., Ayn E. Crowley, and Ronald W. Hasty (1983), «The effects of color in store design», Journal of Retailing, 59, 21–45.

Bellizzi, Joseph A. and Robert E. Hite (1992), «Environmental color, consumer feelings, and purchase likelihood», Psychology & Marketing, 9 (5, September/October), 347–363.

Bemmaor, Albert C. and Dominique Mouchoux (1991), «Measuring the short-term effect of in-store promotion and retail advertising on brand sales: A factorial experiment», Journal of Marketing Research, 28, May, 202–214.

Berne, Carmen, Jose M. Mugica, Marta Pedraja, and Pilar Rivera (2001), «Factors involved in price information-seeking behavior», Journal of Retailing and Consumer Services, 8, 71–84.

Bettman, J. R., M. F. Luce, and J. W. Payne (1998), «Constructive consumer choice processes», Journal of Consumer Research, 25, December, 187–217.

Beverland, Michael, Elison Ai Ching Lim, Michael Morrison, and Mile Terzovski (2006), «In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit», Journal of Business Research, 59, 982–989.

Bezawada, Ram, S. Balachander, P. K. Kannan, and Venkatesh Shankar (2009), «Cross Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights», Journal of Marketing, 73, May, 99 – 117.

Binkley, James K., and John Bejnarowicz (2003), «Consumer price awareness in food shopping: The case of quantity surcharges», Journal of Retailing, 79, 27–35.

Biswas, Abhijit, och Edward A. Blair (1991), «Contextual effects of reference prices in retail advertisements Journal of Marketing, 55, July, 1 – 12.

Bitner, Mary Jo (1990), «Evaluating service encounters: The effects of physical surroundings and employee responses», Journal of Marketing, 54, april, 69–82.

Bitner, Mary Jo (1992), «Servicescapes: The impact of physical surroundings on customers and employees», Journal of Marketing, 56, April, 57–71.

Bitner, Mary Jo, Bernard H. Booms, and Mary Stanfield Tet-rault (1990), «The service encounter: Diagnosing favorable and unfavorable incidents», Journal of Marketing, 54, January, 71–84.

Boatwright, Peter, and Joseph C. Nunes (2001), «Reducing assortment: An attribute-based approach», Journal of Marketing, 65, 3, 50–63.

Bone, Paula Fitzgerald, and Pam Scholder Ellen (1999), «Scents in the marketplace: Explaining a fraction of olfaction», Journal of Retailing, 75, 2, 243–262.

Bonnin, Gael (2006), «Physical environment and service experience: An appropriation-based model», Journal of Services Research, 6, July, 45–65.

Bookbinder, James H., and Feyrouz H. Zarour (2001), «Direct Product Profitability and retail shelf-space allocation models», Journal of Business Logistics, 22, 2, 183–208.

Borin, N., and P. Farris (1995), «A sensitivity analysis of retailer shelf management models», Journal of Retailing, 71, 2, 153–171.

Bost, E. (1987), Ladenatmophare und Konsumentenverhalten, Heidelberg: Physica.

Bradlow, Eric, and Vithala Rao (2000), «A hierachical Bayesmodel for assortment choice», Journal of Marketing Research, 37, May, 259–268.

Bredden, Joseph P., and Stephen J. Hoch (2009), «The presence of variety reduces perceived quantity», Journal of Consumer Research, 36, October, 406–417.

Brengman, Malaika, and Maggie Geuens (2004), «The four-dimensional impact of color on shoppers’ emotions», Advances in Consumer Research, 31, 122–128.

Briesch, Richard A., Pradeep K. Chintagunta, and Edward J. Fox (2009), «How does assortment affect grocery store choice?», Journal of Marketing Research, 46, April, 176–189.

Broadbent, D. E. (1958), Perception and communication, New York: Pergamon Press.

Broniarczyk, Susan M. (2004), «A deeper look at assortment», Advances in Consumer Research, 31, 392–394.

Broniarczyk, Susan M., Wayne D. Hoyer, and Leigh McAlister (1998), «Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction», Journal of Marketing Research, 35, May, 166–175.

Bronnenberg, Bart J., and Luc Wathieu (1996), «Asymmetric promotion effects and brand positioning», Marketing Science, 15, 4, 379–394.

Brown, James R. and Rajiv P. Dant (2009), «Scientific Method and Retailing Research: A Retrospective», Journal of Retailing, S4, 1, 1 – 13.

Bruner, Gordon C. II (1990), «Music, mood, and marketing», Journal of Marketing, 54, October, 94 – 104.

Buchanan, Lauranne, Carolyn J. Simmons, and Barbara A. Bickart (1999), «Brand equity dilution: Retailer display and context brand effects», Journal of Marke-ting Research, 36, August, 345–355.

Bultez, Alain, and Philippe Naert (1988), «S.H.A.R.P.: shelf allocation for retailiers’ profit», Marketing Science, 7, 3, 211–231.

Bultez, Alain, Philippe Naert, Els Gijsbrechts, and Piet Vanden Abeele (1989), «Asymmetric cannibalism in retail assortments», Journal of Retailing, 65, 2, 153–192.

Burke, Raymond R. (2009), «Behavioral effects of digital signage», Journal of Advertising Research, June, 180–185.

Buttle, Francis (1984), «Merchandising», European Journal of Marketing, 18, 6/7, 104–123.

Backstrom, Kristina, and Ulf Johansson (2006), «Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives», Journal of Retailingand Consumer Services, 23, 417–130.

Caldwell, Clare, and Sally A. Hibbert (2002), «Musical preference», Psychology & Marketing, 19, 11, 895–913.

Cameron, Michaelle Ann, Julie Baker, Mark Peterson och Karin Braunsberger (2003), «The effects of music, wait-length evaluation, and mood on a low-cost wait experience», Journal of Business Research, 56, 421–430.

Campo, C., E. Gijsbrechts, T. Gossens och A. Verhetsel (2000), «The impact of location factors on the attractiveness and optimal space shares of product categories», International Journal of Research in Marketing, 17, 255–279.

Campo, Katia, Els Gijsbrechts och Patricia Nisol (2004), «Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions?», Journal of Business Research, 57, 8, 834–843.

Carpenter, Jason and Marguerite Moore (2008), «US consumers’ perceptions of non-price retail promotions», International Journal of Retail & Distribution Management, 36, 2, 111–123.

Category management: Best practicis report (1993), public-erad av FMI, the Food Marketing Group, Washington DC.

Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young (2009), «Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase», Journal of Marketing, 73, November, 1 – 17.

Chandon, Pierre and Nailya Ordabayeva (2009), «Supersize in one dimension, downsize in three dimensions; effects of spatial dimensionality on size perceptions and preferences», Journal of Marketing Research, 46, December, 739–753.

Перейти на страницу:
Прокомментировать
Подтвердите что вы не робот:*