KnigaRead.com/
KnigaRead.com » Книги о бизнесе » Маркетинг, PR, реклама » Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

На нашем сайте KnigaRead.com Вы можете абсолютно бесплатно читать книгу онлайн Йенс Нордфальт, "Ритейл-маркетинг: Практики и исследования" бесплатно, без регистрации.
Перейти на страницу:

Chandon, Pierre, Brian Wansink och Gilles Laurent (2000), «A benefit congruency framework of sales promotion effectiveness «Journal of Marketing, 64, October, 65–81.

Chandrashekaran, Rajesh, och Dhruv Grewal (2006), «Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format», Journal of Business Research, 59, October, 1063–1071.

Chebat, Jean-Charles, Claire Gelinas Chebat och Dominique Vaillant (2001), «Environmental background music and in-store selling», Journal of Business Research, 54, 115–123.

Chebat, Jean-Charles, och Richard Michon (2003), «Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competetive causal theories», Journal of Business Research, 56, 529–539.

Chebat, Jean-Charles, and Maureen Morrin «Colors and cultures: Exploring the effects of mall decor on consumer perceptions», Journal of Business Research, 60, 3, 189–196.

Chernev, Alexander (2008), «The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic», Journal of Marketing Research, 45, April, 171–181.

Chevalier, Michel (1975a), «Increase in sales due to in-store display», Journal of Marketing Research, 12, November, 426–431.

Chevalier, Michel (1975b), «Substitution patterns as a result of display in the product category»,Journal of Retailing, 51, 4, 65–88.

Cialdini, Robert B. (2007), Influence, New York: William Morrow and Company, Inc.

Cobb, Cathy and Wayne D. Hoyer (1986), «Planned versus impulse purchasing behavior», Journal of Retailing, 92, July, 66–70.

Cornelius, Britta, Martin Natter, and Corinne Faure (2010), «How Storefront Displays Influence Retail Store Image», Journal of Retailing and Consumer Services, 17, 143–151.

Corstsjens, Jean, and Marcel Corstjens (1995), Store wars, Chichester, U.K.: Wiley.

Corstjens, Marcel, and Peter Doyle (1981), «A model for optimizing retail space allocations», Management Science, 27, 7, 822–833.

Corstjens, Marcel, och Peter Doyle (1983), «A dynamic model for strategically allocating retail space», Journal of Operational Research Society, 34, 10, 943–951.

Corstjens, Marcel, Rajiv Lai och Judy Corstjens (1994), «Shelf space allocation for store brands», Working paper no. 1305, Stanford University.

Cox, Keith (1964), «The responsiveness of food sales to shelf space changes in supermarkets», Journal of Marketing Research, 1, May, 63–67.

Cox, Keith (1970), «The effect of shelf space upon sales of branded products», Journal of Marketing Research, 7, February, 55–58.

Curhan, Ronald C. (1972), «The relationship between shelf space and unit sales in supermarkets», Journal of Marketing Research, 9, November, 406–412.

Curhan, Ronald C. (1973), «Shelf space allocation and profit maximization in mass retailing», Journal of Retailing, 37, July, 54–60.

Curhan, Ronald C. (1974a), «The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets», Journal of Marketing Research, 11, August, 286–294.

Curhan, Ronald C. (1974b), «Shelf space elasticity: Reply», Journal of Marketing Research, 11, May, 221–222.

Danaher, Peter J., och Roderick J. Brodie (2000), «Understanding the characteristics of price elasticities for frequently purchased packaged goods», Journal of Marketing Management, 16, 917–936.

Darke, Peter R., och Cindy M. Y. Chung (2005), «Effects of pricing and promotion on consumer perceptions: It depends on how you frame it», Journal of Retailing, 81, 1, 35–47.

Davies, Barry, Dion Kooijman och Philippa Ward (2003), «The sweet smell of success: Olfaction in retailing», Journal of Marketing Management, 19, 611–627.

Deherder, Rick, and Dick Blatt (2010), Shopper Intimacy, a practical guide to leveraging marketing intelligence to drive retail success, Pearson Education Inc., FT Press, New Jersey.

Dekimpe, Marnik G., och Dominique M. Hanssens (1995), «The persistence of marketing effects on sale», Marketing Science, 14, 1, 1 – 21.

Dekimpe, Marnik G., och Dominique M. Hanssens (1999), «Sustained spending and persistent response: A new look at long-term marketing profitability», Journal of Marketing Research, 36, 397–412.

Dekimpe, Marnik G., och Dominique M. Hanssens (2000), «Time-series models in marketing: Past, present, and future», International Journal of Research in Marketing, 17, 183–193.

Del Vecchio, Devon, David H. Henard och Traci H. Freling (2006), «The effect of sales promotion on post-promotion brand preference: A meta-analysis», Journal of Retailing, 2, 3, 203–213.

Dennis, Charles, Andrew Newman, J. Josko Brakus, and Len Tiu Wright (2010), «The mediating effects of perception and emotion: Digital signage in mall atmospherics Journal of Retailing and Consumer Services, 17, 205–215.

Desmet, Pierre, och Valerie Renaudin (1998), «Estimation of product category sales responsiveness to allocated shelf space», International Journal of Research in Marketing, 15, 443–457.

Desrochers, Debra M., och Paul Nelson (2006), «Adding consumer behavior insights to category management: Improving item placement decisions Journal of Retailing, 82, 4, 357–365.

Dhar, Sanjay K., och Stephen J. Hoch (1996), «Price discrimination using in-store merchandising», Journal of Marketing, 60, January, 17–30.

Dhar, Sanjay K., Stephen J. Hoch och Nanda Kumar (2001), «Effective category management depends on the role of the category», Journal of Retailing, 77, 165–184.

Dickson, Peter R., och Alan G. Sawyer (1990), «The price knowledge and search of supermarket shoppers», Journal of Marketing, 54, July, 42–53.

Donovan, Robert J. och John R. Rossiter (1982), «Store atmosphere: An environmental psychology approach», Journal of Retailing, 58, 1, 34–57.

Donovan, Robert J., John R. Rossiter, Gilian Marcolyn, and Andrew Rossdale (1994), «Store atmosphere and purchasing behavior», Journal of Retailing, 70, 3, 283–294.

Doyle, Peter, and Zeki B. Gidengil (1977), «A review of in-store experiments», Journal of Retailing, 53, 2, 47–62.

Dreze, Xavier, and Stephen J. Hoch (1998), «Exploiting the installed base using cross-merchandising and category destination programs», International Journal of Research in Marketing, 15, 5, 459–171.

Dreze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), «Shelf management and space elasticity», Journal of Retailing, 70, 4, 301–326.

Dube, Laurette, Jean-Charles Chebat och Sylvie Morin (1995), «The effects of background music on consumers’ desire to affiliate in buyer seller interactions», Psychology and Marketing, 12, 4, 305–319.

Dube, Laurette, och Sylvie Morin (2001), «Background music pleasure and store evaluation intensity effects and psychological mechanisms Journal of Business Research, 54, 107–113.

East, Robert (2003), Advertising and display: Assessing the evidence, Boston, MA: Kluver Academic Publishers.

East, Robert, Vicki Eftichiadou och Michael Williamson (2003), «Research note: Point-of-purchase display and brand sales», International Journal of Retail, Distribution and Consumer Research, 13, 1, 127–134.

East, Robert, W. Lomax, G. Willson och P. Harris (1994), «Decision making and habit in shopping times», European Journal of Marketing, 28, 4, 56–71.

Ebster, Claus and Birgit Neumayr (2009), «Applying the door-in the-face compliance technique to retailing», The International Review of Retail, Distribution, and Consumer Research, IS, 1, 121–128.

Ehrenberg, Andrew. S. C, Kathy Hammond och G. J. Good-hardt (1994), «The after-effects of price-related consumer promotions», Journal of Advertising Reserach, 34, July/August, 11–21.

Ellen, Pam Scholder, och Paula Fitzgerald Bone (1998), «Does it matter if it smells? Olfactory stimulation as advertising executional cues», Journal of Advertising, 27, 4, 29–39.

Engel, J. E., R. D. Blackwell och P. W. Miniard (1995), Consumer behavior, 8 uppl., Orlando, FL: The Dryden Press.

Eroglu, Sevgin A., och Karen Machleit (1990), «An empirical examination of retail crowding: Antecedents and consequences», Journal of Retailing, 66, summer, 201–221.

Eroglu, Sevgin A., Karen Machleit och Terri Feldman Barr (2005), «Perceived retail crowding and shopping satisfaction: The role of shopping values», Journal of Business Research, 58, 1146–1153.

Fader, Peter S., och Leonard M. Lodish (1990), «A cross-category analysis of category structure and promotional activity for grocery products», Journal of Marketing, 54, 52–65.

Farley, John U., and L. Winston Ring (1966), «A stochastic model of supermarket traffic flow», Operations Research, July/August, 555–567.

Fiore, Salvatore G. and Shaun Kelly (2007), «Surveying the use of sound in online stores, Practices, possibilities and pitfalls for user experience», International Journal of Retail & Distribution Management, 35, 7, 600–611.

Fiore, Anne Marie, Xinlu Yah and Eunah Yoh (2000), «Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences», Psychology and Marketing, 17, 1, 27–48.

Folkes, Valerie and Shashi Matta (2004), «The effect of package shape on consumers’ judgments of product volume: Attention as a mental contaminant», Journal of Consumer Research, 31, 2, 390–401.

Food Marketing Institute (1993), «Variety or duplication: A process to know where you stand», sammansta Tld av Wil-lard Bishop Consulting and Information Resources Inc., in collaboration with Frito Lay. Washington DC: Food Marketing Institute.

Fornell, Claes (1992), «A national customer satisfaction barometer: The Swedish experience «Journal of Marketing, 56, January, 6 – 21.

Fraedrich, John P., and Maryon F. King (1998), «Marketing implications of nonmusical sounds», Journal of Business and Psychology, 13, 1, fall, 127–138.

Frank, Ronald E., and William F. Massy (1970), «Shelf position and space effects on sales», Journal of Marketing Research, 7, February, 59–66.

Frishman, Laura J. (2005), «Basic visual processes», Blackwell handbook of sensation and perception, Maiden, MA: Blackwell Publishing.

Gagnon, Jean Paul, och JaneT. Osterhaus (1985), «Research note: Effectiveness of floor displays on the sales of retail products», Journal of Retailing, 61, 104–116.

Перейти на страницу:
Прокомментировать
Подтвердите что вы не робот:*