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Ким Чан - Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков

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Примечания

1

Дискуссия относительно того, как определяются границы рынка и устанавливаются конкурентные правила игры, см. у Harrison С. White (1981) и Jose Porac и Jose Antonio Rosa (1996).

2

Gary Hamel и С. К. Prahalad (1994), а также James Moore (1996) заметили, что конкуренция становится интенсивнее, а коммодитизация в бизнесе нарастает – две тенденции, которые делают создание рынка важным условием роста компаний.

3

С того времени, как Michael Porter (1980, 1985) опубликовал свои революционные работы, конкуренция проникла в центр стратегического мышления. См. также Paul Auerbah (1988) и George S. Day и др. (1997).

4

См., например, Hamel и Prahalad (1994).

5

См. Standard Industrial Classification Manual (1987) и North American Industry Classification System (1988).

6

См. Standard Industrial Classification Manual (1987) и North American Industry Classification System (1988).

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