Джерард Теллис - Воля и видение. Как те, кто приходит позже остальных, в итоге заправляют рынками
Sujan, Mita, and James R. Bettman: «The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research», Journal of Marketing Research, 26:454–467 (November 1989).
Sullivan, Mary: «Brand Extension and Order of Entry», Marketing Science Institute Working Paper, Report No. 91–105, Marketing Science Institute, Boston, 1991.
Swisher, Kara: AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheadsand Made Millions in the War for the Web, Random House, Time Business, NewYork, 1998.
Tecklenburg, Harry: «A Dogged Dedication to Learning», Research Technology Management, July-August 1990, pp. 12–15.
Tellis, Gerard J., and Golder, Peter N.: «First to Market, First to Fail? The Real Causes of Enduring Market Leadership», Sloan Management Review, 37(2):65–75 (1996).
Tetzeli, Rick and Shaifali Puri: «What It’s Really Like to Be Marc Andreessen…», Fortune, Dec. 9, 1996, p. 136 ff.
Thacker, Chuck: «Personal Distributed Computing: The Alto and Ethernet Hardware», in Adele Goldberg, ed., A History of Personal Workstations, ACM Press, New York, 1988, pp. 267–335.
«The Great Diaper Battle», Time, Jan. 24, 1969, pp. 69–70.
Theodore, Levitt: «Marketing Myopia», Harvard Business Review, July-August 1960, pp. 45–56.
«The Third Age (A Survey of the Computer Industry)», The Economist Sept. 17, 1994, p. C3.
Todd, William: History as Applied Science, Wayne State University Press, Detroit, MI, 1972.
Tuchman, Barbara: Practicing History, Knopf, New York, 1981.
«Turmoil among the Brewers: Miller’s Fast Growth», Business Week, Nov. 8, 1976, pp. 58–67.
«Two Men & an Idea», Forbes, Sept. 15, 1962, p. 17.
Ulman, Neil: «Gillette Chairman Takes a Long View in Program to Brighten Profit Picture», The Wall Street Journal, June 28, 1977, p. 12.
«University of Illinois and Netscape Communications Reach Agreement», PR Newswire, Dec. 21, 1994.
Urban, Glen L., Theresa Carter, Steven Gaskin, and Zofia Mucha: «Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications», Management Science, 32:645–659 (June 1986).
Utall, Bro: «Xerox Is Trying Too Hard», Fortune, Mar. 13, 1978, pp. 84–94.
Utterback, J.: Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, 1994.
Utterback, J. and W. J. Abernathy: «A Dynamic Model of Process and Product Innovation», Omega, 3:639–656 (1975).
«VCR Owners», The Wall Street Journal, May 1, 1986, p. B5.
Waits, Robert K.: «Safety Razor Reference Guide» (Privately published) by Robert K. Waits, 1990.
Waldman, Don E.: «The Rise and Fall of IBM», in David I. Rosenbaum, ed., «Market Dominance: How Firms Gain, Hold or Lose It and the Impact on Economic Performance», Praeger, Westport, CT, 1998, pp. 131–152.
Walker, Rob: Interview with Marcian (Ted) Hoff, Oral Histories of Semiconductor Industry Pioneers, Program in History and Philosophy of Science, Department of History, Stanford University, March 3, 1995.
Wang, An, and Eugene Linden: Lessons: An Autobiography, Addison-Wesley, Reading, MA, 1986.
Ward, Scott, Larry Light and Jonathan Goldstine: «What High-Tech Managers Need to Know About Brands», Harvard Business Review, July-August 1999, pp. 85–95.
«What Words in an Ad Can’t Say», Business Week, May 14, 1960, pp. 45–48.
Whitten, Ira T.: «Brand Performance in the Cigarette Industry and the Advantages of Early Entry», U.S. Federal Trade Commission, 1979.
«Who Wants a Stainless Reputation?» Financial Times (London), Sept. 5, 1963.
«Why Airlines Fear the ‘Federal Express Bill,’» Business Week, Sept. 13, 1976, p.116.
«Why Xerox’s Money Machine Slows Down», Business Week, Apr. 5, 1976, p. 60.
Wiegner, Kathleen K.: «Tomorrow Has Arrived», Forbes, Feb. 15, 1982, pp. 111–119.
Wilke, John R.: «Visiting a Bookstore by Switching on a PC», The Wall Street Journal, Jan. 11, 1993, p. Bl.
«Will Microsoft Catch Netscape?» Computerworld, Apr. 29, 1996, pp. 80–81.
Williams, Winston: «Overnight Delivery: The Battle Begins», The New York Times, Jan. 1, 1979, Sec. 3, pp. 1, 9.
Williamson, Debra Aho: «Marketer of the Year: Amazon.com», Advertising Age, Dec. 13, 1999, pp. 1, 36.
Williford, Charles, and Dan Moore: «Will Microsoft Catch Netscape?» Computerworld, Apr. 29, 1996, pp. 80–81.
Wilson, Joseph C: «The Product Nobody Wanted», Nation’s Business, February 1969, pp. 67–70.
Winthrop, Grant F.: «Whom the Apples Fell On», Fortune, Jan. 12, 1981, p. 68.
Wordworth Web site, www.wordsworth.com. «Xerox Corp.», Forbes, Oct. 15, 1965, pp. 32–37.
«Xerox: The McColough Era», Forbes, July 1, 1969, pp. 24–32.
«Xerox’s Bid to Be No. 1 in Offices», Business Week, June 22, 1981, pp. 77–78.
Yip, George S.: Barriers to Entry, Lexington Books, D. C. Heath, Lexington, MA, 1982.
Yoffie, David B.: «The World VCR Industry», Harvard Business School, Case 9–387–098, Jan. 23, 1990.
Yoffie, David B.: «Microsoft Goes Online: MSN 1996», Harvard Busines School Publishing, 9–798–019, Boston, 1997.
Young, Jeffrey: Greatest Technology Stories, Wiley, New York, 1998.
Yu, Albert: Creating the Digital Future: The Secrets of Consistent Innovation at Intel, Free Press/Simon & Schuster, New York, 1998.
Zhou, Jian-Zhong: «The Internet, the World Wide Web, Library Web Browsers and Library Web Servers», Information Technology and Libraries, Mar. 1, 2000, p. 50.
Примечания
1
Utterback, Mastering the Dynamics of Innovation.
2
«Study: Majority of 25 Leaders in 1923 Still on Top», Advertising Age, Sept. 19, 1983; p. 32. Joe S. Bain, Barriers to New Competition, Cambridge, Harvard University Press, 1956; Frank M. Bass and T. L. Pilon, «A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior», Journal of Marketing Research, 17:486–497 (1980); Gregory S. Carpenter and Kent Nakamoto, «Consumer Preference Formation and Pioneering Advantage», Journal of Marketing Research, 26:285–298 (August 1989); Marnik G. DeKimpeand Dominique M. Hanssens, «Empirical Generalizations About Market Evolution and Stationarity», Marketing Science, 14 (Number 3, Part 2 of 2):G109–G121 (1995); Andrew S. C. Ehrenberg, Repeat Buying: Facts, Theory and Data, 2d ed., New York, Oxford University Press, 1988; Andrew S. C. Ehrenberg, «New Brands and the Existing Market», Journal of the Market Research Society, 33:285–299 (1991); Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed., Prentice-Hall, Upper Saddle River, NJ, 1997; Rajiv Lai and V. Padmanabhan, «Competitive Response and Equilibria», Marketing Science, 14(Number 3, Part 2 of 2):G101–G108 (1995).
3
Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career, Currency/Doubleday/Bantam Doubleday Dell Publishing Group, New York, 1996, p. 51.
4
Мэйн-стрит – улица в Нью-Йорке, где расположены штаб-квартиры крупнейших газет США.
5
first entrants, first movers.
6
Источники: Derek F. Abell and John S. Hammond, Strategic Market Planning: Problems and Analytical Approaches, Prentice-Hall, Englewood Cliffs, NJ, 1979; Gregory S. Carpenter and Kent Nakamoto, «Consumer Preference Formation and Pioneering Advantage», Journal of Marketing Research, 26:285–298 (1989); Alfred D. Chandler, «The Enduring Logic of Industrial Success», Harvard Business Review, 68:131–139 (March-April 1990); Robert G.
Cooper, «The Dimensions of Industrial New Product Success and Failure», Journal of Marketing, 43:93–103 (1979); George S. Day and Jonathan S. Freeman, «Burnout or Fadeout: The Risks of Early Entry into High Technology Markets», in Michael W. Lawless and Luis R. Gomez-Mejia, eds., Strategic Management in High Technology Firms, JAI Press, Greenwich, CT, 1990, pp. 43–65; George S. Day, Allan D. Shocker, and Rajendra K. Srivastava, «Customer-Oriented Approaches to Identifying Product-Markets», Journal of Marketing, 43:8–19 (Fall 1979); R. J. Gilbert and D. M. G. Newberry, «Preemptive Patenting and the Persistence of Monopoly», American Economic Review, 72:514–526 (June 1982); A. Glazer, «The Advantages of Being First», American Economic Review, 75:473–480 (June 1985); J. L. Guasch and A. Weiss, «Adverse Selection of Markets and the Advantages of Being Late», Quarterly Journal of Economics, 453–466 (May 1980); Fahri Karakaya and Michael J. Stahl, «Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets», Journal of Marketing, 53:80–91 (April 1989); W. J. Lane, «Product Differentiation in a Market with Endogenous Sequential Entry», Bell Journal of Economics, 11:237–260 (Spring 1980); Marvin B. Lieberman and David B. Montgomery, «First-Mover Advantages», Strategic Management Journal, 9:41–58 (1988); Barbara Loken and James Ward, «Alternative Approaches to Understanding the Determinants of Typicality», Journal of Consumer Research, 17:111–126 (September 1990); E. Prescott and M. Visscher, «Sequential Location among Firms with Foresight», Bell Journal of Economics, 8: 378–393 (1977); S. Ratneshwar and Allan D. Shocker, «Substitution in Use and the Role of Usage Context in Product Category Structures», Journal of Marketing Research, 28:281–295 (August 1991); F. M. Scherer, «Editorial: Post-Patent Barriers to Entry in the Pharmaceutical Industry», Journal of Health Economics, 4:83–87 (March 1985); Richard Schmalensee, «Entry Deterrence in the Ready to Eat Breakfast Cereal Industry», Bell Journal of Economics, 9:305–327 (Autumn 1978); Richard Schmalensee, «Product Differentiation Advantages of Pioneering Brands», American Economic Review, 72:349–365 (June 1982); M. Spence, «The Learning Curve and Competition», Bell Journal of Economics, 12:49–70 (1981); M. Spence, «Entry, Capacity, Investment, and Oligopolistic Pricing», Bell Journal of Economics, 8:534–544 (1977); Mita Sujan and James R. Bettman, «The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research», Journal of Marketing Research, 26:454–467 (November 1989).
