Нэнси Ли - Маркетинг для государственных и общественных организаций

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United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).

Там же.

Tony Kontzer, «Government Agencies Look to CRM Software», Information Week, December 6, 2004, http://www.informationweek.com/showArticle.jhtml?articleID=54800256 (accessed April 7, 2005).

«Feeds pump up the CRM», MM, March/April 2002, p. 5.

Joseph Sensenbrenner, «Quality Comes to City Hall», Harvard Business Review, March – April 1991, p. 68.

Там же.

Institute for Citizen-Centered Service, «Benchmarking: Benefits and Lessons Learned», http://www.ices-isac.org/eng/bench-ben.htm (accessed April 25, 2005).

The American Customer Satisfaction Index, http://www.theacsi.org/overview.htm (accessed April 27, 2005).

Ned Roberto, How to Make Local Governance Work (Asian Institute of Management, 2002).

Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.

Там же.

Там же.

Там же.

Illka Vuori, Becky Lankenau, and Michael Pratt, «Physical Activity Policy and Program Development: The Experience in Finland», Public Health Reports, May – June 2005, Volume 119, pp. 331–345.

Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.

Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 5.

Behavior Risk Factors Surveillance System, http://www.cdc.gov/brfss/.

J. Prochaska and C. DiClemente, «Stages and Processes of Self-Change of Smoking: Toward of Integrative Model of Change», Journal of Consulting and Clinical Psychology, 51, 1983, pp. 390–395.

Alan Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Enviroment (San Francisco: Jossey-Bass, 1995), p. 148.

http://oee.nrcan.ge.ca/transportation/idling/material/campaignresources.cfm?=28#stickers. Http://toolsofchange.com/English/CaseStudies/default.asp?ID=181.

B. Smith, «Beyond ‘Health’ as a Benefit», Social Marketing Quarterly, 9(4), Winter 2003, pp. 22–28.

Michael Rotshild, Plenary Presentation, 13th Annual Social Marketing in Public Health Conference, June 2003.

Michael Rotshild, «Accomodating Self-Interest», Social Marketing Quarterly, 8(2), Summer 2002, pp. 32–35.

Tools of Change Case Study, «Road Crew Reduces Drunk Driving», http://toolsofchange.om/English/CaseStudies/default.asp?ID=181 (accessed November 4, 2005).

Snohomish Health District, Washington State, Marketing Plan, April 2003.

Tendal Dhliwayo, «Taking you home», Ciy of Johannesburg Official Web site, April 23, 2003, http://www.joburg.org.za/2003/apr/apr23_home.stm (accessed October 20, 2005).

City of Austin, «Scoop the Poop: Dogs for the Environment Web site, http://ci.austin.tx.us/watershed/petwaste.htm (accessed November 18, 2005).

Kotler, Roberto, and Lee, Social Marketing, p. 308–309.

A. G. Greenwalk, C. G. Carnot, R. Beach, and B. Young «Increasing voting behavior by asking people if they expect to vote», Journal of Applied Psychology, 72, 1987, pp. 315–318.

Doug McKenzie-Mohr, Quick Reference: Community-Based Social Marketing, www.cbsm.com.

D. McKenzie-Mohr and W. Smith, Fostering Sustainable Behavior, p. 61.

Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.

AED Center for Enviromental Strategies, «From Crisis to Consensus: A New Course for a Water Efficiency in Jordan», 2004.

Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.

Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5.

Там же, p. 12.

Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm.

http://www.jnj.com/home.htm.

American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003.

Kotler and Lee, Corporate Social Responsibility, p. 13.

Там же, p. 106.

Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005).

Kotler and Lee, Corporate Social Responsibility, p. 31–32.

Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility, pp. 152–153.

Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004).

Kotler and Lee, Corporate Social Responsibility, p. 217.

Там же.

Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm.

http://www.adcouncil.org/campaigns/.

Там же.

http://www.Puravidacoffe.com.

Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true.

Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true.

New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005).

Kotler and Lee, Corporate Social Responsibility, pp. 263–276.

Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада.

Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138.

Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98.

http://factfinder.census.gov/home/saff/main.html?_lang=en (accessed March 26, 2005).

Andreasen, Marketing Social Change, p. 98.

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River: Prentice Hall, 2005), p. 104.

Там же, p. 106.

Там же, p. 111.

Kotler and Armstrong, Principles of Marketing, p. 152.

Там же, p. 153.

Andreasen, Marketing Social Change, p. 105.

Alan Andreasen, Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd ed. (San-Francisco: Jossey-Bass, 2002).

Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), pp. 500–502.

U. K. Government News Network, «New Campaigns to Reduce Gum Litter», http://www.gnn.gov.uk/environment/detail.asp?ReleaseID=189651&NewsAreaID=2&NavigatedFromDepartment=True (accessed March 13, 2006).

U. K. Department of Enviroment Food and Rural Affairs, «Local enviromental quality: Chewing gum pilot campaigns», http://www.defra.gov.uk/enviroment/localenv/gum/pilot.htm.

Министерство труда США, http://www.bls.gov/nls#overview (accessed March 20, 2006).

Joseph Perello, NYC Marketing, «The Forth New York», из выступления в марте 2004 г. на втором ежегодном заседании «круглого стола» по вопросам маркетинга, проводимого журналом «Economist», http://www.nyc.gov/html/nycmktg/html/cmo_bio/economist.shtml.

Там же.

Там же.

Там же.

Joseph Perello, «The Power of Being Unreasonable», CMO Magazine, September 2005, New York City, http://www.cmomagazine.com/read/090105/joseph_perello.html.

Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 310.

Там же.

Там же.

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