Кейт Динни - Брендинг территорий. Лучшие мировые практики
Герт-Ян Хосперс – профессор по городскому и региональному маркетингу в Университете Радбоуд (Неймеген), преподает экономическую географию в Университете Твенте (Нидерланды). Область его профессиональных интересов – внешний вид, особенности и развитие старых промышленных зон и применение немаркетинговых теорий (например, бихевиористской географии и городского планирования) в сфере маркетинга территорий. Регулярно публикует свои исследования в международных журналах, включая European Planning Studies, Tijdschrift voor Economische en Sociale Geografie и Place Branding and Public Diplomacy. Вместе с Полом Бенневортом редактировал книгу The Role of Culture in the Economic Development of Old Industrial Regions.
Джон Хоутон – писатель и советник по городскому строительству, жилищным условиям и восстановлению территорий, главный консультант компании Shared Intelligence. Сотрудничает с бизнесменами, государственным сектором и частными заказчиками, разрабатывая стратегии и программы по борьбе с бедностью и обновлению городских районов. Совместно с профессором Энн Пауэр написал книгу Jigsaw Cities, автор ряда публикаций. Получил степень бакалавра в Оксфорде и степень магистра в Лондонском университете, а также стипендию фонда Фулбрайта в Институте связей с общественностью Хамфри для проведения исследования смешанных сообществ. Узнать подробнее о работе Джона и ознакомиться с некоторыми его статьями можно на сайте: www.metropolitanlines.co.uk
Бенгт-Арне Хуллеман – магистр, референт по протоколу в международном уголовном суде. Получил степень бакалавра в Школе гостиничного бизнеса в Гааге в 2001 году, стал магистром гостиничного бизнеса в 2009 году в Университете имени Эразма Роттердамского (Школе гостиничного бизнеса Гааги). Тема его диссертации – «Гаага – международный город мира и справедливости, взаимосвязанный сетевой бренд». В 2002–2008 годах был помощником Гранд-мастера и Мастера церемоний Ее Величества Королевы Нидерландов. Член президиума Клуба менеджмента гостиничного бизнеса и член судейской коллегии Gilbert Monod de Froideville Price.
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