KnigaRead.com/
KnigaRead.com » Книги о бизнесе » Маркетинг, PR, реклама » Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

На нашем сайте KnigaRead.com Вы можете абсолютно бесплатно читать книгу онлайн Йенс Нордфальт, "Ритейл-маркетинг: Практики и исследования" бесплатно, без регистрации.
Перейти на страницу:

Pieters, Rik and Michel Wedel (2008), «Informativeness of Eye Movements for Visual Marketing: Six Cornerstones», in Visual Marketing: From Attention to Action, Wedel and Pieters eds., New York: Lawrence Erlbaum Associates.

Plous, Scott (1993), The psychology of judgement and decision making, New York: McGraw-Hill.

Popkowski Leszcyc, Peter T. L., and Gerald Häubl (2010), «To bundle or not to bundle, determinants of the profitability of multi-item auctions», Journal of Marketing, 74, July, 110–124.

Progressive Grocer (1960), «The Dillon study».

Progressive Grocer (1965), «A & P study».

Progressive Grocer (1968), «Impulse purchasing».

Progressive Grocer (1994), se Krum, Franklin.

Quinn, Feargal (2002), Crowning the customer, 2 revised editions, Irland, U.K.: The O’Brien Press. Swedish edition: Kunden är kung – så formar du din butik som kunden vill ha den, Translators Jens and Olle F. Ringenson, Västerås: ICA, 1992.

Ratner, Rebecca K., Barbara E. Kahn, and Daniel Kahneman (1999), «Choosing less preferred experiences for the sake of variety», journal of Consumer Research, 26, June, 1 – 15.

Razzouk, Nabil Y., Victoria Seitz, and Vijay Kumar (2002), «The impact of perceived display completeness/incompleteness on shoppers’ in-store selection of merchandise: An empirical study», Journal of Retailing and Consumer Services, 9, 31–35.

Reichheld, F. R, and W. E. Sasser (1990), «Zero defections», Harvard Business Review, 68, 105–111.

Richardson, Paul, Arun K.Jain, and Alan Dick (1996), «The influence of store aesthetics on evaluation of private label brands», Journal of Product and Brand Management, 5, 1, 19–28.

Ring, Laurence J., Douglas J. Tigert, and Ray R. Serpkenci (2002), «The strategic resource management model (SRM) revisited», International journal of Retail & Distribution Management, 30, 11, 544–561.

Rossiter, John R., and Larry Percy (1997), Advertising communications and promotion management, 2 ed., New York: McGraw-Hill.

Russell, Gary J., and Ann Petersen (2000), «Analysis of Cross Category Dependence in Market Basket Selection», Journal of Retailing, 76, 3, 367–392.

Russell, James A., and Albert Mehrabian (1976), «Environmental variables in Consumer Research», Journal of Consumer Research, 3, June, 62–63.

Russo, J. Edward (1977), «The value of unit price information», Journal of Marketing Research, 14, May, 193–201.

Russo, Edward J., and France Leclerc (1994), «An eye-fixation analysis of choice processes for consumer nondurables», Journal of Consumer Research, 21, September, 274–290.

Schlosser, Ann E. (1998), «Applying the functional theory of attitudes to understanding the influence of store atmosphere on store inferences», Journal of Consumer Psychology, 7, 4, 345–369.

Sela, Aner, Jonah Berger, and Wendy Liu (2009), «Variety, Vice, and Virtue: How Assortment Size Influences Option Choice», Journal of Consumer Research, 35, April, 941–951.

Sen, Sankar, Lauren G. Block, and Sucharita Chandran (2002), «Window Displays and Consumer Shopping Decisions», Journal of Retailing and Consumer Services, 9, 277–290.

Shadish, William R., Thomas D. Cook, and Donald T. Campbell (2002), Experimental and quasi-experimental designs for generalized causal inference, Boston, MA: Houghton Mifflin Company.

Shapiro, S. (1999), «When an ad’s influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure», Journal of Consumer Research, 26, June, 16–36.

Sharma, Arun, and Thomas F. Stafford (2000), «The effects of retail atmospherics on customers’ perceptions of sales people and customer persuasion: An empirical investigation», Journal of Business Research, 49, 183–191.

Sharma, Piyush, Bharadhwaj Sivakumaran, and Roger Marshall (2010), «Impulse buying and variety seeking: A trait-correlates perspective», Journal of Business Research, 63, 3, 276–283.

Simonson, Itamar (1990), «The effect of purchase quantity and timing on variety-seeking behavior», Journal of Marketing Research, 27, May, 150–162.

Simonson, Itamar, Stephen Nowlis, and Katherine Lemon (1993), «The effect of local consideration sets on global choice between lower price and higher quality», Marketing Science, 12, 4, 357–377.

Simonson, Itamar, and Amos Tversky (1992), «Choice in context: Tradeoff contrast, and extremeness aversion», Journal of Marketing Research, 29, August, 281–295.

Simonson, Itamar, and Russell S. Winer (1992), «The influence of purchase quantity and display format on consumer preference for variety», Journal of Consumer Research, 19, June, 133–138.

Sloot, Laurens M., Dennis Fok, and Peter C. Verhoef (2006), «The Short– and Long-Term Impact of an Assortment Reduction on Category Sales», Journal of Marketing Research, 43, November, 536–548.

Sloot, Laurens M., and Peter C. Verhoef (2008), «The Impact of Brand Delisting on Store Switching and Brand Switching Intentions», Journal of Retailing, 83, 3, 281–296.

Sloot, Laurens M., Peter C. Verhoef, and Philip Hans Franses (2005), «The impact of brand equity and the hedonic level of products on consumer stock-out reactions», Journal of Retailing, 81, 1, 15–34.

Smets, G. (1969), «Time perception of red and blue», Perceptual and Motor Skills, 29, 511–514.

Smith, Patricia Cain, and Ross Curnow (1966), «Arousal hypothesis and the effect of music on purchasing behavior», Journal of Applied Psychology, 50, (255–256).

Smith, Peter, and David J. Burns (1996), «Atmospherics and retail environments: The case of the power aisle», International Journal of Retail and Distribution Management, 24, 1, 7 – 14.

Sommer, Robert, and Susan Aitkens (1982), «Mental mapping of two supermarkets», Journal of Consumer Research, 9, 211–215.

Song, Inseong, and Pradeep K. Chintagunta (2006), «Measuring Cross-Category Price Effects with Aggregate Store Data», Management Science, 52, 10, 1594–1609.

Sorensen, Herb (2003), «The science of shopping», Marketing Research, 15, 3, 30–35.

Sorensen, Herb (2008), «Long tail media in the store», Journal of Advertising Research, 48, 3, 329–338.

Sorensen, Herb (2009), «The In-Store Audience», Journal of Advertising Research, 49, June, 176–179.

Sorensen, Herb (2009), Inside the mind of the shopper: The science of retailing, New Jersey: Pearson Education, Inc. Publishing as Wharton School Publishing.

Soriano, Mirella Yani, and Gordon R. Foxall (2001), «A Spanish translation of Mehrabian and Russell’s emotionality scales for environmental consumer psychology», Journal of Consumer Behavior, 2, 1, 23–36.

Spangenberg, Eric R., Ayn E. Crowley, and Pamela W. Henderson (1996), «Improving the store environment: Do olfactory cues affect evaluations and behavior?», Journal of Marketing, 60, April, 67–80.

Spangenberg, Eric R., Bianca Grohmann, and David E. Sprott, (2005), «It’s beginning to sound and smell a lot like Christmas: The interactive effects of ambient scent and music in a retail setting», Journal of Business Research, 58, 1583–1589.

Spangenberg, Eric R., David E. Sprott, Bianca Grohmann, and Daniel L. Tracy (2006), «Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store», Journal of Business Research, 59, 1281–1287.

Spies, Kordelia, Friedrich Hesse, and Kerstin Loesch (1997), «Store atmosphere, mood and purchasing behavior», International Journal of Research in Marketing, 14, 1 – 17.

Steenkamp, Jan-Benedict E. M., and Hans Baumgartner (1992), «The role of optimum stimulation level in exploratory consumer behavior», Journal of Consumer Research, 19, 3, 434–448.

Stilley, Karen M., J. Jeffrey Inman, and Kirk L. Wakefield (2010a), «Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior», Journal of Marketing, 74, May, 34–47.

Stilley, Karen M., J. Jeffrey Inman, and Kirk L. Wakefield (2010b), «Planning to make unplanned purchases? The role of in-store slack in budget deviation», Journal of Consumer Research, 37, August, 264–278.

Stone, Gregory P. (1954), «City shoppers urban identification: Observations on the social psychology of city life», American Journal of Psychology, 60, 36–45.

Suher, Jacob, and Herb Sorensen (2010), «The Power of Atlas, Why In-Store Shopping Behavior Matters», Journal of Advertising Research, 49, March, 21–29.

Summers, Teresa A., and Paulette R. Herbert (2001), «Shedding some light on store atmospherics influence of illuminations on consumer behavior», Journal of Business Research, 54, 145–150.

Soderlund, Magnus (in press), «Why retailing should not be a stranger to a stranger», Journal of Retailing and Consumer Services.

Tai, Susan H. C, and Agnes M. C. Fung (1997), «Application of an environmental psychology model to in-store buying behavior», The International Review of Retailing, Distribution and Consumer Research, 7, 4, 311–337.

Tom, Gail (1990), «Marketing with music», The Journal of Consumer Marketing, 7, 2, spring, 49–53.

Tsiros, Michael, and David M. Hardesty (2010), «Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually», Journal of Marketing, 74, January, 49–64.

Turley, L. W, and Ronald E. Milliman (2000), «Atmospheric effects on shopping behavior: A review of the experimental evidence», Journal of Business Research, 49, 193–211.

Underbill, Paco (1999), Why we buy: The science of shopping, New York: Touchstone.

Underbill, Paco (2004), Call of the Mall: The geography of shopping, New York: Simon & Schuster.

Underbill, Paco (2010), What women want: The global market turns female friendly, New York: Simon & Schuster.

Urbany, Joel E., Peter R. Dickson, and Rosemary Kalapurakal (1996), «Price search in the retail grocery market», Journal of Marketing, 60, 2, 91 – 104.

USDA (1964), Studies of a store’s layout and its sales, United States Department of Agriculture.

Van Heerde, Harald J., Els Gijsbrechts, and Koen Pauwels (2008), «Winners and Losers in a Major Price War», Journal of Marketing Research, 45, October, 499–518.

Van Ittersum, Koert, Joost M. E. Pennings, and Brian Wansink (2010), «Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending», Journal of Marketing, 74, March, 90 – 104.

Перейти на страницу:
Прокомментировать
Подтвердите что вы не робот:*