Мартин Линдстром - Вынос мозга!
28. Boorstin Julie. The Scent of Celebrity // Fortune. – 2005. – November 14. – URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm.
29. Sherman Lauren. Best-Selling Celebrity Scents // Forbes. – 2007. – October 9. – URL: http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife-cx_ls_1009style.html.
30. См. URL: http://www.classicbands.com/bowie.html.
31. Richardson Karen. Bankers Hope for a Reprise of ‘Bowie Bonds’ / Wall Street Journal. – 2005. – August 23. – URL: http://online.wsj.com/public/article/SB112476043457720240-Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html.
32. McGregor Jock. Madonna: Icon of PostModernity // Facing the Challenge, 1997.– URL: http://www.facingthechallenge.org/madonna.php.
33. См. URL: http://www.lifegem.com/secondary/MichaelJacksonLifeGem.aspx.
34. Michael Jackson Glove Fetches $330,000 at Auction // Associated Press, Orange County Register. – 2010. – December 6. – URL: http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html.
35. Sherman Lauren. How Much Brands Pay for Celebs to Sit in Their Front Rows // Fashionista. – URL: http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front-rows/.
36. Boyer King Emilie. Does Royalty Lead to Brand Loyalty? // Brandchannel. – 2004. – December 13. – URL: http://www.brandchannel.com/features_effect.asp?pf_id=242.
37. Engelmann Jan B., Capra C. Monica, Noussair Charles, Berns Gregory S. Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision– Making Under Risk. – Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta.
38. Coghlan Andy. Brain Shuts Off in Response to Healer’s Prayer // New Scientist. – 2010. – April 27.
39. Ibid.
40. Klucharev Vasily, Smidts Ale, Fernandez Guillen. Brain Mechanisms of Persuasion: How Expert Power Modulates Memory and Attitudes / Social Cognitive and Affective Neuroscience 3, 14 (December 2008): 353–366; http://scan.oxfordjournals.org/content/3/4/353.full.
41. См. URL: http://www.quotationspage.com/quotes/Andy_Warhol/.
42. Horovitz Bruce. Buy a Pair of Socks, Become a Star in Times Square // USA Today. – 2009. – November 6. – URL:http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm.
Глава 8. Надежда во флаконах
1. XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits // Nutrition Business Journal. – URL: http://webcache.googleusercontent.com/search?q=cache: fz-uhasY6hwJ: subscribers.nutritionbusinessjournal.com/xango-monavie-tni-0501/index1.html+goji+sales+million+site: nutritionbusinessjournal.com&cd=2&hl=en&ct=clnk.
2. Wong Cathy. What Are Goji Berries? // About.com. – 2006. – August 1. – URL: http://altmedicine.about.com/od/completeazindex/a/goji.htm.
3. Potterat O. Goji (Lycium barbarum and L. chinense): Phytochemistry, Pharmacology and Safety in the Perspective of Traditional Uses and Recent Popularity / Planta Medica 76, 11 (January 2010): 7–19. – URL: http://www.ncbi.nlm.nih.gov/pubmed/19844860.
4. Reeve V. E., Allanson M., Arum S. J., Domanski D., Painter N. Mice Drinking Goji Berry Juice (Lycium barbarum) Are Protected from UV Radiation– Induced Skin Damage via Antioxidant Pathways / Photochemical and Photobiological Sciences 9, 1 4 (April 2010): 601–7. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20354657.
5. How Goji Berries Work // TLC. – http://recipes.howstuffworks.com/goji-berry2.htm.
6. См. URL: http://www.vosgeschocolate.com/product/goji_exotic_candy_bar/exotic_candy_bars.
7. Walker Rob. Consumed // New York Times. – 2009. – June 21.
8. Sales Growth Sputters in Every Nutrition Category as Economy Takes Its Toll / Nutrition Business Journal. – 2011. – February 9. – URL: http://webcache.googleusercontent.com/search?q=cache: XeGdnJnhuhAJ: subscribers.nutritionbusinessjournal.com/supplements/sales_growth_sputters/+%3FGoji%3FJuice%3FSales+million+OR+billion+site: nutritionbusinessjournal.com&cd=4&hl=en&ct=clnk.
9. Young Sandra, Park Madison. Group Challenges Acai Berry Weight-Loss Claims // CNN.com. – 2009. – March 23. – URL: http://articles.cnn.com/2009-03-23/health/acai.berries.scam_1_advanced-wellness-research-acai-weight-loss-claims?_s=PM: HEALTH.
10. Ibid.
11. Stibich Mark. Acai Berry’s Anti Aging Properties – Fact or Marketing Fiction? / About.com. – 2009. – May 8; http://longevity.about.com/od/antiagingfoods/a/acai_aging.htm.
12. Weintraub Arlene. Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old – and Made Billions. – Нью-Йорк: Basic Books, 2010. – Р 215–16.
13. Park H. M., Moon E., Kim A. J., Kim M. H., Lee S., Lee J. B., Park Y. K., Jung H. S., Kim Y. B., Kim S. Y. Extract of Punica granatum Inhibits Skin Photoaging Induced by UVB Irradiation / International Journal of Dermatology 49. – March 2010. – № 3. – P. 276–82. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20465664.
14. Mirmiran P., Fazeli M. R., Asghari G., Shafiee A., Azizi F. Effect of Pomegranate Seed Oil on Hyperlipidaemic Subjects: A Double-Blind Placebo-Controlled Clinical Trial // British Journal of Nutrition 104, 3 (August 2010): 402–6. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20334708.
15. Ibid.
16. См. http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm202785.htm.
17. Ibid.
18. Melnick Meredith. FTC and FDA to POM: You’re Not So Wonderful // Time. – 2010. – September 27. – URL: http://healthland.time.com/2010/09/27/ftc-and-fda-to-pom-youre-not-quite-so-wonderful/.
19. Bell Melissa. Nutrition Buzzwords Make Hay Out of Grains of Truth // Washington Post. – 2010. – May 27. – URL: http://www.washingtonpost.com/wp-dyn/content/article/2010/05/25/AR2010052504622.html.
20. Ibid.
21. Ibid.
22. Saslow Rachel. Are Claims About Beauty Creams Only Skin Deep? // Washington Post. – 2009. – May 12.
23. Urstadt Bryant. Lust for Lulu // New York. – 2009. – July 26. – URL: http://nymag.com/shopping/features/58082.
24. Louise Story, ‘Seaweed’ Clothing Has None, Tests Show // New York Times. – 2007. – November 14.
25. Ibid.
26. Ibid.
27. Anti-Ageing Face Creams ‘Don’t Work’– Exercise and Eat Sensibly Instead, Say Scientists // Daily Mail. – 2008. – December 1. – URL: http://www.dailymail.co.uk/health/article-1090752/Anti-ageing-face-creams-dont-work-exercise-good-diet-do.html.
28. McBride Darren. The Dietary Supplement Health and Education Act of 1994 / Proceedings of the Amazing Meeting 4 (January 26, 2006). – URL: http://www.csufresno.edu/physics/rhall/jref/tam4p/06_DM_tam4.pdf.
29. См. URL: http://she-conomy.com/report/facts-on-women/.
30. Consumer Attitudes Toward Environmentally-Friendly Products and Eco-Labeling / GfK Roper Yale Survey on Environmental Issues. Yale School of Forestry and Environmental Studies. – 2008. – July. – URL: http://environment.yale.edu/news/5720.
31. Ibid.
32. Casey Constance. The Spin Cycle / Slate. – 2010.– September 22.– URL: http://www.slate.com/id/2268089/.
33. Korchnak Peter. Green as a Luxury? Premium Pricing and Conspicuous Consumption // Semiosis Communications. – 2009. – December 14. – URL: http://www.semiosiscommunications.com/green-as-luxury/.
34. Why Toyota Is Afraid of Being Number One // Bloomberg BusinessWeek. – 2007. – March 5. – URL: http://www.businessweek.com/magazine/content/07_10/b4024071.htm.
35. Gutsa Nyasha-Harmony. Marketing Mix in Action: Toyoya Prius / Yahoo Associated Content. – 2009. – June 8. – URL: http://www.associatedcontent.com/article/1804334/marketing_mix_in_actiontoyota_prius.html?cat=35.
36. Maynard Micheline. Say ‘Hybrid’ and Many People Will Hear ‘Prius’ // New York Times. – 2007. – July 4. – URL: http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=1.
37. Ottman Jacquelyn. Marketers, Follow That Prius // Advertising Age. – 2008. – May 28. – URL: http://adage.com/cmostrategy/article?article_id=127344.
