Рохит Бхаргава - Не очевидно. Как выявлять тренды раньше других
Введение
http://www.nytimes.com/books/97/03/23/lifetimes/asi-v-obit.html.
Глава 1
http://www.leadersmag.com/issues/2014.2_Apr/Norway/LEADERS-Christian-Ringnes-Eiendomsspar-Victoria-Eiendom.html.
http://www.gonorway.no/norway/articles/4569.
https://storify.com/BeckiePort/overlyhonestmethods.
http://brandedcontent.adage.com/pdf/PR_Factor_online.pdf.
www.medium.com.
Глава 2
http://www.powerhousemuseum.com/insidethecollection/2012/05/what-does-a-curator-really-do-in-a-day/.
Curationism: How Curating Took Over the Art World and Everything Else by David Balzer.
The Greatest Stories Never Told: 100 Tales from History to Astonish, Bewilder, and Stupefy by Rick Beyer.
http://en.wikipedia.org/wiki/Leif_Erikson.
http://mentalfloss.com/article/33584/he-could-have-discovered-america-he-wanted-see-his-parents.
http://www.ptonline.com/articles/all-plastic-paint-cans-challenge-steel.
http://www.bloomberg.com/news/2014-12-22/coca-cola-disconnects-voice-mail-at-headquarters.html.
http://www.virgin.com/richard-branson/why-were-letting-virgin-staff-take-as-much-holiday-as-they-want.
http://www.copyblogger.com/removing-blog-comments/.
http://www.karplab.net/news.
Глава 3
http://www.rohitbhargava.com/2006/08/5_rules_of_soci.html.
http://usatoday30.usatoday.com/money/books/2006-09-24-naisbitt-usat_x.htm.
Глава 4
http://www.polygon.com/2013/12/14/5208764/batman-eric-johnston-batkid-make-a-wish-san-francisco.
http://sf.wish.org/wishes/wish-stories/i-wish-to-be/wish-to-be-batkid.
http://www.usatoday.com/story/news/nation/2013/11/15/batkid-san-francisco/3588173/.
http://batkidbegins.com/.
http://www.ibtimes.com/bollywood-100-how-big-indias-mammoth-film-industry-1236299.
http://www.timescrest.com/society/the-matrimony-matinee-7053.
http://contentmarketinginstitute.com/2011/08/museum-of-me/.
http://www.nytimes.com/2013/08/06/science/seeing-narcissists-everywhere.html?pagewanted=all.
http://www.nytimes.com/2015/01/15/style/be-the-star-of-your-own-snapchat-story-.html?_r=0.
Глава 5
http://www.salon.com/2013/10/02/my_embarrassing_picture_went_viral/.
http://www.bullyingstatistics.org/content/cyber-bullying-statistics.html.
http://www.danah.org/name.html.
http://www.today.com/health/selfie-esteem-teens-say-selfies-give-confidence-boost-2D12164198.
http://www.mommyish.com/2014/01/22/selfie-documentary-shows-moms-influence-self-image/.
http://www.slate.com/articles/double_x/doublex/2013/11/selfies_on_instagram_and_facebook_are_tiny_bursts_of_girl_pride.html.
http://www.aol.com/article/2014/02/24/loveyourselfie/20836450/.
It’s Complicated: The Social Lives of Networked Teens by danah boyd.
http://www.theatlantic.com/technology/archive/2014/06/everything-we-know-about-facebooks-secret-mood-manipulation-experiment/373648/Ds.
https://medium.com/message/what-does-the-facebook-experiment-teach-us-c858c08e287f.
http://www.cnn.com/2013/01/13/opinion/hancock-technology-lying/.
http://online.liebertpub.com/doi/abs/10.1089/cyber.2011.0389.
http://sml.comm.cornell.edu/wordpress/.
http://www.theselflessselfieproject.com/.
http://www.psfk.com/2014/10/uniquo-3dselfie-holiday-campaign-selflessness.html.
http://www.entrepreneur.com/slideshow/239015.
Глава 6
http://www.nytimes.com/2014/02/05/sports/football/title-for-the-seahawks-is-a-triumph-for-the-profile-of-yoga.html.
http://www.wired.com/2013/06/meditation-mindfulness-silicon-valley/all/.
http://www.businessweek.com/printer/articles/230076-thync-lets-you-give-your-mind-a-jolt.
http://techcrunch.com/2014/05/30/headspace-releases-new-version-of-its-meditation-platform/.
http://www.theguardian.com/guardian-masterclasses/2014/dec/23/an-introduction-to-mindfulness-for-professionals.
https://hbr.org/2014/12/mindfulness-mitigates-biases-you-may-not-know-you-have.
http://www.theguardian.com/sustainable-business/google-meditation-mindfulness-technology.
http://www.newrepublic.com/article/120669/2014-year-mindfulness-religion-rich.
http://www.mindful.org/wp-content/uploads/Mindful_freemium.pdf.
http://espn.go.com/nfl/story/_/id/9581925/seattle-seahawks-use-unusual-techniques-practice-espn-magazine.
http://siyli.org/programs/.
http://www.ibisworld.com/industry/pilates-yoga-studios.html.
http://www.npr.org/2012/01/03/144627631/facebooks-bejar-takes-on-compassion-challenge.
http://www.nytimes.com/2014/10/23/fashion/Facebook-Arturo-Bejar-Creating-Empathy-Among-Cyberbullying.html?_r=0.
https://www.headspace.com/how-it-works.
http://mariashriver.com/blog/2013/11/how-i-did-it-ingrid-sanders-founder-ceo-popexpert-daniel-jenks/.
http://mindfulnessinschools.org/.
Глава 7
http://www.toms.com/corporate-responsibility.
http://www.conversantip.com/blog/is-tesla-giving-up-its-patents-nope-elon-musk-is-offering-a-cross-license/.
http://www.teslamotors.com/blog/all-our-patent-are-belong-you.
http://www.businessweek.com/articles/2014-06-12/why-elon-musk-just-opened-teslas-patents-to-his-biggest-rivals.
http://www.cnbc.com/id/101701887#.
https://www.youtube.com/watch?v=ts_4vOUDImE.
http://www.businessweek.com/stories/2006-05-07/suns-big-open-source-bet.
http://www.nielsen.com/content/corporate/us/en/insights/news/2014/it-pays-to-be-green-corporate-social-responsibility-meets-the-bottom-line.html.
http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Consumer-Study-Marketing-Mattering.pdf.
http://insights.fb.com/2014/11/18/a-favorite-place-to-hang-out/.
http://www.cvshealth.com/research-insights/health-topics/this-is-the-right-thing-to-do.
Глава 8
http://www.businessinsider.com/reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2.
http://www.hemispheresmagazine.com/2014/03/01/red-carpet-retail/.
https://hbr.org/product/how-pinterest-puts-people-in-stores/an/F1307Z-PDF-ENG.
http://www.entrepreneur.com/article/239690.
http://www.wsj.com/articles/SB10001424052702304587704577334370670243032.
http://adage.com/article/digitalnext/retailers-showrooming-a-bad-thing/292167/.
http://bits.blogs.nytimes.com/2013/02/27/more-retailers-at-risk-of-amazon-showrooming/?_r=0.
http://www.huffingtonpost.com/jon-bird/embracing-showrooming_b_5999302.html.
http://www.geekwire.com/2014/walmart-com-chief-neil-ashe-says-showrooming-longer-dirty-word/.
http://www.crmbuyer.com/story/81323.html.
http://www.inc.com/rhett-power/drones-augmented-reality-no-lines-a-glimpse-into-the-future-of-retail.html.
http://www.emarketer.com/Article/Retailers-Look-Merge-Offline-Online-Shopping-Experiences-2014/1010812.
http://www.mechtron.com/blog/sell-the-retail-experience/.
http://www.fastcocreate.com/3037575/how-4-retailers-are-using-digital-and-mobile-to-create-a-more-seamless-shopping-experience.
https://hbr.org/2014/09/digital-physical-mashups/ar/1.
http://www.adweek.com/news/technology/meet-7-brands-are-building-future-digital-retail-through-innovation-labs-161470.
http://www-935.ibm.com/services/us/gbs/thoughtleadership/greaterexpectations/.
http://thisisstory.com/stories/styletech/.
http://www.wired.com/2014/11/ebays-plan-reinvent-retail-shopping-magic-mirrors/.
http://thecreatorsproject.vice.com/blog/tescos-using-virtual-reality-goggles-to-possibly-allow-people-to-buy-groceries-from-bed.
http://gajitz.com/worlds-first-virtual-grocery-store-now-open-in-south-korea/.
http://www.samsung.com/us/galaxy-experience/#Home.
http://www.psfk.com/2014/09/story-style-tech-pop-up-store.html.
http://www.customerexperiencereport.com/expert-edge/omnichannel-changing-retail-experience-forever/.
Глава 9
http://adage.com/article/cmo-strategy/end-marketing-procter-gamble/293918/.
http://adage.com/article/cmo-strategy/call-cmo-marketers-job-evolved-title/245189/.
http://blogs.wsj.com/accelerators/2014/06/03/jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing/.
http://www.foundersspace.com/marketing-pr/how-to-not-waste-millions-on-your-startup%E2%80%99s-marketing/.
http://www.marketing-interactive.com/features/rethinking-the-cmo/.
http://digiday.com/brands/x1-shiv-singh-the-well-rounded-marketer/.
https://www.spencerstuart.com/research-and-insight/tomorrows-cmo-chief-magic-or-logic-officer-highlights.
http://www.economistgroup.com/leanback/the-next-big-thing/big-rethink-closing-david-rogers-columbia/.
http://www.russellreynolds.com/content/confronting-cmo-succession-gap-five-key-findings-improving-readiness-and-retention-future-ma.
http://www.thedrum.com/news/2012/04/25/marketing-dead-says-saatchi-saatchi-ceo.
http://www.strategy-business.com/article/07306?pg=all.
http://www.lego.com/en-us/aboutus/news-room/2011/september/lego-group-expands-top-management.
http://www.imaginepub.com/how-lego-capitalized-on-content-marketing.
Глава 10
http://agelab.mit.edu/files/AgeLab_typeface_white_paper_2012.pdf.
http://www.monotype.com/blog/burlingame.
http://www.hollywoodreporter.com/news/steve-jobs-death-apple-calligraphy-248900.
http://www.thinkingwithtype.com/misc/type_lecture/Type_Lecture.pdf.
http://www.thinkingwithtype.com/misc/Beautiful_Books.pdf.
http://www.statisticbrain.com/attention-span-statistics/.
http://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/.
http://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/.
http://www.rohitbhargava.com/2014/10/oreo-social-media-strategy.html.
http://www.wired.com/2014/11/the-internet-of-me/.
http://www.demandmedia.com/content-solutions/.
http://www.wired.com/2009/10/ff_demandmedia/all/.
http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer.
http://www.theguardian.com/commentisfree/2013/nov/04/in-defence-of-clickbait.
http://contentsolutions.demandmedia.com/to-bait-or-not-to-bait-the-click-bait-debate/.
http://www.elle.com/life-love/society-career/the-skimm.
Глава 11
http://freshome.com/2007/04/17/room-color-and-how-it-affects-your-mood/.
http://www.engadget.com/2015/01/04/zensorium-being/.
http://wallstcheatsheet.com/life/your-mood-is-contagious-how-sharing-on-social-media-influences-others.html/?a=viewall.
http://scopeblog.stanford.edu/2014/10/03/how-social-media-can-affect-your-mood/.
http://richardcoyne.com/2014/10/11/do-digital-media-influence-your-mood/.
http://www.businessinsider.com/apples-mood-based-ad-targeting-patent-2014-1.
http://www.huffingtonpost.com/good-news/.
http://blogs.adobe.com/digitalmarketing/personalization/marketers-mood-ring-mood-targeting-goes-mainstream/.
http://www.businessinsider.com/yahoo-acquired-aviate-search-2014-1.
http://adage.com/article/digital/microsoft-files-patent-ad-serving-tech-senses-mood/235336/.
http://psychcentral.com/news/2014/10/03/can-social-media-help-you-out-of-a-bad-mood/75680.html.
http://observer.com/2015/01/the-next-big-thing-what-you-need-to-know-about-in-2015/.
http://ei.yale.edu/ruler/.
http://ps4daily.com/2013/03/sony-dualshock-4-light-bar-can-add-emersion-to-gaming-in-the-dark/.
Глава 12
http://qz.com/74937/how-to-become-internet-famous-without-ever-existing/.
http://santiagoswallow.com/2013/04/15/self/.
http://www.estherhonig.com/#!before--after-/cvkn.
http://www.buzzfeed.com/ashleyperez/global-beauty-standards?bffb.
http://thecreatorsproject.vice.com/blog/we-talked-to-the-woman-who-asked-25-countries-to-photoshop-her-face.
http://www.mirror.co.uk/news/weird-news/pranksters-proposition-women-sex-1m-4458876.
http://youtu.be/n3M-ZlDdLzw.
http://www.today.com/health/paper-bag-speed-dating-event-tests-whether-love-blind-1D80307906.
http://news.prudential.com/article_display.cfm?article_id=6966.
Глава 13
http://www.businessweek.com/articles/2014-09-04/mining-okcupids-data-reveals-how-we-date-now.
http://blog.okcupid.com/index.php/race-attraction-2009-2014/.
http://abc13.com/society/ugly-christmas-sweaters-now-a-trend-/433411/.
http://newsfeed.time.com/2011/12/22/a-brief-history-of-the-ugly-christmas-sweater/.
http://www.nflshop.com/Ugly_Sweaters.
http://www.washingtonpost.com/blogs/style-blog/post/ugly-holiday-sweater-parties-the-origin-of-the-seasons-sarcastic-trend/2011/11/29/gIQAzl3g9N_blog.html.
http://www.uggaustralia.com/world-of-ugg-story.html.
http://www.economist.com/news/business/21592656-etsy-starting-show-how-maker-movement-can-make-money-art-and-craft-business.
http://www.businessweek.com/innovation/for-successful-innovation-sell-imperfect-products-01252012.html.
Глава 14
http://www.govtech.com/fs/news/8-Mind-blowing-Uses-of-Wearable-Technology-Seriously.html.
http://www.ce.org/i3/Features/2014/January-February/Driverless-Cars-on-the-Rise.aspx.
http://thenextweb.com/google/2014/04/13/built-google-owned-wazes-biggest-asset-community/.
https://www.linkedin.com/pulse/20141021042240-8451-move-over-humans-the-robocars-are-coming.
http://www.slideshare.net/JavelinMktg/identity-fraud2014-infographicjavelinstrategy.
https://www.javelinstrategy.com/brochure/314.
http://www.cbsnews.com/news/identity-theft-rises-consumers-rage/.
