Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту
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Jason Abbruzzese, “Embrace the Binge: Netflix Viewers Average 2.3 Episodes per Sitting,” Mashable, December 13, 2013, http://mashable.com/2013/12/13/embrace-the-binge-netflix-data-shows-viewers-usually-watch-more-than-one-embargo-til-6am/.
164
Bluma Zeigarnik, “On Finished and Unfinished Tasks,” in A Source Book of Gestalt Psychology ed. Willis D. Ellis (New York: Routledge, 2013), 300–14.
165
James T. Heimbach and Jacob Jacoby, “The Zeigarnik Effect in Advertising,” in Proceedings of the Third Annual Conference of the Association for Consumer Research (1972), 746–58.
166
Malcolm R. Parks and Mara B. Adelman, “Communication Networks and the Development of Romantic Relationships: An Expansion of Uncertainty Reduction Theory,” Human Communication Research 10, no. 1 (1983): 55–79; Charles R. Berger, “Uncertain Outcome Values in Predicted Relationships: Uncertainty Reduction Theory Then and Now,” Human Communication Research 13, no. 1 (1986): 34–38; Kathy Kellermann and Rodney Reynolds, “When Ignorance Is Bliss: The Role of Motivation to Reduce Uncertainty in Uncertainty Reduction Theory,” Human Communication Research 17, no. 1 (1990): 5–75.
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Anthony Breznican, “Mystifying Trailer Transforms Marketing,” USA Today, July 9, 2007, http://usatoday30.usatoday.com/life/movies/news/2007–07–08-abrams-trailer_N.htm.
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Alison Vingiano, “This Is How a Woman’s Offensive Tweet Became the World’s Top Story,” BuzzFeed, December 21, 2013, http://www.buzzfeed.com/alisonvingiano/this-is-how-a-womans-offensive-tweet-became-the-worlds-top-s.
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Vingiano, “This Is How.”
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Jeff Bercovici, “Justine Sacco and the Self-InflictedPerils of Twitter,” Forbes, December 23, 2013, http://www.forbes.com/sites/jeffbercovici/2013/12/23/justine-sacco-and-the-self-inflicted-perils-of-twitter/.
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Matt Singer, “Ten Movie Trailers that Spoil Their Movie,” IFC, August 5, 2010, http://www.ifc.com/fix/2010/08/ten-movie-trailers-that-spoil.
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Dalton Ross, “Secrets and Jedis,” Entertainment Weekly, September 16, 2004, http://www.ew.com/ew/article/0,698013,00.html.
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Dolf Zillmann, T. Alan Hay, and Jennings Bryant, “The Effect of Suspense and Its Resolution on the Appreciation of Dramatic Presentations,” Journal of Research in Personality 9, no. 4 (1975): 307–23.
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Noël Carroll, “The Paradox of Suspense,” in Suspense: Conceptualizations, Theoretical Analyses, and Empirical Explorations, eds. Peter Vorderer, Hans J. Wulff, and Mike Friedrichsen (New York: Routledge, 2013), 71–91.
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Robert Madrigal and Colleen Bee, “Suspense as an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials,” Advances in Consumer Research 32, no. 1 (2005): 561.
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Colleen C. Bee and Robert Madrigal, “It’s Not Whether You Win or Lose; It’s How the Game Is Played,” Journal of Advertising 41, no. 1 (2012): 47–58.
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Стивен Содерберг, интервью с автором, Нью-Йорк, 17 июля 2013 г.
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Eric McWhinnie, “How Much Will March Madness Cost Corporate America?” Wall St. Cheat Sheet, March 13, 2014, http://wallstcheatsheet.com/politics/how-much-will-march-madness-cost-corporate-america.html/; Erik Matuszewski, “March Madness Gambling Brings Out Warnings from NCAA to Tournament Players,” Bloomberg, March 17, 2011, http://www.bloomberg.com/news/2011–03–17/march-madness-gambling-brings-out-warnings-from-ncaa-to-tournament-players.html.
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Harry E. Blanchard and Asghar Iran-Nejad, “Comprehension Processes and Eye Movement Patterns in the Reading of Surprise-Ending Stories,” Discourse Processes 10, no. 1 (1987): 127–38.
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Emily Nussbaum, “Tune In Next Week,” The New Yorker, July 30, 2012, http://www.newyorker.com/arts/critics/television/2012/07/30/120730crte_television_nussbaum; Harold MacGrath, The Adventures of Kathlyn (Indianapolis: Bobbs-Merrill, 1914).
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Mike Fenn, “60,000 Redditors Want to Know What’s in This Safe,” The Daily Dot, March 18, 2013, http://www.dailydot.com/society/reddit-whatsinthisthing-locked-safe-new-zealand/.
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Ben Parr, “Startup Crisis Control: 6 Painful Lessons from Airbnb,” Mashable, July 29, 2011, http://mashable.com/2011/07/29/airbnb-pr-crisis/; Michael Arrington, “The Moment of Truth for Airbnb as User’s Home Is Utterly Trashed,” TechCrunch, July 27, 2011, http://techcrunch.com/2011/07/27/the-moment-of-truth-for-airbnb-as-users-home-is-utterly-trashed/.
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Austin Carr, “The Secret to Airbnb’s Freakishly Rapid Orgy Response: ‘Scenario Planning,’ ” Fast Company, March 17, 2014, http://www.fastcompany.com/3027798/the-secret-to-airbnbs-freakishly-rapid-orgy-response-scenario-planning.
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NPR, “How to Write a Great Mystery,” Talk of the Nation, July 28, 2008, http://www.npr.org/templates/story/story.php?storyId=92995184.
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Mark Alford, “Isaac Newton: The First Physicist,” Washington Univ. in St. Louis, 1995, http://physics.wustl.edu/~alford/newton.html.
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Кина Граннис, интервью с автором, Лос-Анджелес, 11 июня 2013 г.
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Kina Grannis, “Gotta Digg,” YouTube, December 23, 2007, https://www.youtube.com/watch?v=XLLRsn_nr6s.
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James A. Coan, Hillary S. Schaefer, and Richard J. Davidson, “Lending a Hand: Social Regulation of the Neural Response to Threat,” Psychological Science 17, no. 12 (2006): 1032–39.
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Deirdra Funcheon, “Balloon Boy 2012: Three Years After the Hoax, Falcon Heene Fronts a Metal Band,” New Times Broward-Palm Beach, December 13, 2012, http://www.browardpalmbeach.com/2012–12–13/news/balloon-boy-2012-three-years-after-hoax-falcon-heene-fronts-a-metal-band/full/.
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Yalda T. Uhls and Patricia M. Greenfield, “The Value of Fame: Preadolescent Perceptions of Popular Media and Their Relationship to Future Aspirations,” Developmental Psychology 48, no. 2 (2012): 315–26.
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Jeremy Rifkin, The Empathic Civilization: The Race to Global Consciousness in a World in Crisis (New York: Penguin, 2009).
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Дик Гуттман, интервью с автором по телефону, 11 мая 2013 г.
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Ben Parr, “Likes, Retweets, Comments & the Rise of the Validation Society,” Ben Parr’s Entrepreneurial Musings blog, January 24, 2012, http://benparr.com/2012/01/validation-society/.
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Jenna Wortham, “Valley of the Blahs: How Justin Bieber’s Troubles Exposed Twitter’s Achilles’ Heel,” Bits blog, New York Times, January 25, 2014, http://bits.blogs.nytimes.com/2014/01/25/valley-of-the-blahs-how-justin-biebers-downfall-exposed-twitters-achilles-heel/.
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Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.
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Carol Kuruvilla, “San Francisco Turns into Gotham City for Batkid,” Daily News, November 16, 2013, http://www.nydailynews.com/news/national/san-francisco-turns-gotham-city-batkid-article-1.1518454; Bill Chappell, “Holy Empathy! Batkid Lives Superhero Dream in San Francisco,” The Two-Way, NPR, November 15, 2013, http://www.npr.org/blogs/thetwo-way/2013/11/15/245480296/holy-empathy-batkid-lives-superhero-dream-in-san-francisco.
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Deborah A. Small, George Loewenstein, and Paul Slovic, “Sympathy and Callousness: The Impact of Deliberative Thought on Donations to Identifiable and Statistical Victims,” Organizational Behavior and Human Decision Processes 102, no. 2 (2007): 143–53.
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Скотт Харрисон, интервью с автором по телефону, Нью-Йорк, 7 июня 2013 г.
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Donald Horton and R. Richard Wohl, “Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance,” Psychiatry 19, no. 3 (1956): 215–29.
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Мона Номура, интервью с автором по СМС, 18 декабря 2014 г.
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Kenneth Maxwell and Andrew Joyce, “The Man Who Made AKB48,” Japan RealTime blog, The Wall Street Journal, December 28, 2013, http://blogs.wsj.com/japanrealtime/2011/12/28/the-man-who-made-akb48/; Tokyo Hive, “Oricon Reveals ‘Artist Total Sales Revenue’ Ranking for 2012,” December 20, 2012, http://www.tokyohive.com/article/2012/12/oricon-reveals-artist-total-sales-revenue-ranking-for-2012/; Michael Cucek, “Japanese Idol,” Latitude blog, New York Times, June 14, 2013, http://latitude.blogs.nytimes.com/2013/06/14/japanese-idol/?gwh=F315862CCB765F470AA0C90C0F44296F.
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Daniel Bentley, “I Asked for Eggs,” Medium, May 15, 2013, https://medium.com/this-happened-to-me/i-asked-for-eggs-c9e6fd3ef792.
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Susan Marks, Finding Betty Crocker: The Secret Life of America’s First Lady of Food (New York: Simon & Schuster, 2010).
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Алексия Цоцис, интервью с автором, Сан-Франциско, 19 июня 2013 г.
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Марк Эклер, e-mail автору, 9 февраля 2013 г.
